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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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uKYQReZtww8Qy9VaO3pSQzU69aTv5hN6yz89dmipjT9\/r5hyBVZAfKeu9t\/TgexsExyS1Rccw3FjDwAb+jmUE9yLtn7akj+mWZYxJkkF+g\/xh2cPGCz4weE4BvPhyyy55QQwioEU4L8jIjhdq3EViCBNUCuOb68FZc75aGJ22Di16UAnqcET9mdFNTyiGTO6hm4y+uSY8hGj0\/j+b1lfQuDe310LseRNLSl3d96cVAEw5SlVAYZvBwo06mU24hNPbCf0BIfZWdk\/0ESOkGHeBTx3Tvd+tHzoQ7lRfJIMEc+qRBcQ0so\/ap6QZLCO\/PFbL+UG8o\/9ssDSbKa\/eWXpXUcxq7BG2TA+JSOKzlq3vYOp+xw+W0wOs+UPdi77CW0NXgmtlZ7fd0WDQ4hMfWjSOdhRV2p9pYWevqZ\/ivbuusKnLL9R4GecEWHGo37LYHwhxV9susIE+yj+WEjGMJWm0NfycHvPlUwW524C9mQQU2jRxTdas7a64J2\/Ol7eI33G04JVz8xEOlyr8zVOt0vALhDHAC70h8pxfcnLH4aXm0Npcur2pzYW\/Px2JNrdo03tf4UGaUQ0P2pQVDS5q45haRuxsNAICJNaqueNyxua5XIpsLEHiUKHjxwU20Hh1uaAPbx7X9xOncriqhUrIfamjJc+el4l9pcFl7+EajeLaCIvfo9IzLVTwyd6d\/B+IuSjxwXXEOJEtuCPVh\/lp2h\/DJw9Wt8isOIuJOT3n679XTduIFEaTl20IwNafCMbmcUCBEWK6W+tn5LFEgVxqDwxCO+7yE9Hvu19njTob\/G98BaihMVIY1FC1Lu9JdHnjzkmSpAnioDFzQlJCedGgVrE3O9x4OFfobBwcfaVSajCCr77x82kKjRF5hB61dV+PQjAIjU00RQEecuqZ44L8RBFd8BE1jJS8TIiSdtTDpLcKdNQEFNImsRf0x+OnLYAi7i3BPGOPrdTDuJeI\/cykiWplG1MtJXMZzwgO5OSORYfj6T5GtPWwitXIfL33cVsPZsrQkKPQiTz9sUdonz\/Jfw8FmomAZhlcjneQHMlUpZMazMjBwczj3azMagd+BUsjiUcl7shoYIC1\/Ob9yEWowcT30nH21LAsI82mKUOjiBGVvAZaWvAkPoJ2UlKgk8E53O7jJeDRevjmtU7XbcMnJg3W1diQzAHl71HbgJupGrivgSzfgekpLVgWqXh3TFPMo4OfBxSmXhgX7EK3XsI19XfiObKvjYZW2OQMECiT0SDMOoeyAyHV+\/wmmSKHOGKCw7nPpMz+25RV\/Irfv8HzTd5HuxdEDvUq3sw6a\/ZM3Tn2cNnkOYBHWeP4UNugyXogYiJa6geN2J8Yji\/a\/tAOViIhrPabuQqTDjgR1xwosXCm+rQvLEJ7Z0ovlisCtj6zcOS1QWV8LhTrGnIAV5fErun7LQUOB0K9dE2b6UYZeQOIhTzNEPs3ocNjiuE0z6tP6s9vPEyHWUzk\/TYiDu0difJs8xhDSbUz9HyYa8AYq8PtscZW26G6QPwD7UJwBOV8n8iCw27UmRjRU0r+1flfmVrB88IJ4EPh4W2nF+sAgg2xwnJMawXMGx0iTXKnd0gqe\/fZpiBs5DqkRxS2GPlyCO9waZbX9cSk7T7JVs9h7kitdOBe7MDPWMYiElYDIC+rZAyObhTMeTbIFMKgT+jPez1C69SnEyGeRDUBdSZFXoZSYArU0kt46IHN79N4EQ1y7ImV2rUxv1VocAW9iAMVSpKY\/Lo23CdvEtUpLVkxw2MIWnyrkM0288jp7AQP4dzYrhZbaWl4TsEs\/38w09XDIgQC90F9VBVNlH9Zp7BSIXfiB1EIDmdPIWWeg4U8p3RF2LTmCNk6oFMVoIwEv4cItmOWobUaUKyCYsnx+NUwifTNcN4aqs9yQi7CIk78GSIJ43eQdBnmzVzs4LYJ10DNx53EM\/gZfrgJS\/PNyPR1FrbGN7TQHnbhDbHfAQkGU73ZP+BQRmFB585ehxB23RJKV0bwO3I2cunbmdKjTMVga7qT4obGP7O9u6eZPcBE6m4xxXCUu9\/9yNARSCKSO5tZtu5J\/kDF6hrHQPa6FrvTvVAvii0E7Rra7gBO3Nzsaz3EviMyqmZhM9PycAkSx00RLS3GLNnrPMLiA\/bDNyuOCxgE++1Zv9gSFsEo6B15I0PhNTYZCNb0H8Kdy9zBFac0jhdDXSyyGx0vGrjeRVQAE4dZkuSwboaUByygksITJ\/\/H4+cc2MJWNrbRigoB0eCG5NTT2716TFJsWWGmzFsmdw7Z9WNAf4jQURuutASvAZMloZpMLwxZL+0C2ZLSIJiozkwKc3ZtZkAu2PfsrSdRCDKloPsiMdrGt+oBTlpP+BDxbaGnjJlbrI7MrfDpHQ5eMbcvGMlub0m9YNNa9fhL9zaPzIzM+inC57uuRvH8ioqlWZxBYFNTZ\/E8lI4WrI9Ycp4ZFDJko2sba08PD0U\/ge\/noXxCrKWfuJE3zjcNe+a4ZMWERzVdRRj+7zcSZh2XkvCNCydK\/8kBHy1n\/OyeRzkQv\/VgRYhg1Lk\/oRrrN7eaPRm5z+Z3K918wFxLjxGBk6h859M1hXPgVQ4L7OxriX+kRTa5zlMFLASJ1ZPZRZAHmaQSQLMD09ST0xlmAx8xwV1GopDJ4MzOcltpturvZ0sosrvTvt7vENekq8NSWNwBxNpzvv7iQe+SpAekIGLZ2gtZfQrFuVGicb3A722+GEphBEDRZy7RQ\/OGD\/oCkiloNRqvuM2nDeZHk0peQytgAnv2YTicOfYgJMCB4eQtjkld33kTYD1Lwig1YGFcwxtDAnoIkIECkRSmJybKvWH2D5dAOI3BO4PJ7waz\/ueaYPP\/0cu++Pm81ofHCwIhM7MHRqM6+GGSzql1jpNd+OsxF0svzXjfHuWsJ5kPsFUUdTDpdSI5c20Ou\/WiO+ZohWQNKT2e0IAIepPLYEwBg5vVKDTgC+mDxxDKfk5ot8ygocK1H7dD9yXimuJOVT31v9Rzq7rYuxPOJeoHahaUq939ZSas6+3PFCl6LXUJM5ZrZ6GaH9wREZ4LGcSGIjEf\/iPp2xlk4YHR5lu14TWrJ6VpT0vDg9fP46yfMzI091TI55WK8PNxEsTnE0STCREL\/zpyrstIzrg+\/AjUGVHkM92bKOLeelhJ4JeVWfyrVOhqZu7YZJfWm0xbuZKQkPtXAgPbIu7Yz1YAEfDQ2DuDFuo2dYY3Me9QzivZ9quqc08pEOR7\/+rye5a3hup6E4sxAF+yV15yMytMs\/xvP57lXiGvy4Z1tDys8qnlcXDbX3CBf+oxqV\/a+V9UY9iX65Wh\/UrqGL1cOi5fcq5zTPIwzGeO8H7tgqggBAt+eIn3eganM+QWAkmmjLiJlqdWEwjf2VTkSiFTzwteO8JAmGRjVPzIl6K2mq7zmdKk0D68a\/IMIb9wGUJfLG7uhlkoMvEtX6c0YrSrFrKCq5y9eLHferHt1aZokPIVra\/jkGsM+LKk2HJtD\/URAx3e7HRbp7nUlFrBrMAdj4fB5vITRuPJ75\/ORJdGRDVK6bWxuVU4HFaRd4ZT+mD0bpOjxcqvdtr3pQhnchN+Y4VAWHmYkGKwC6bw4iraZrS2LlLZCwDOZ1fEmiGHZwaLQiF8xFeWBHh8l6T5bVhn\/DrP2zTBjOjxhW7G9IVg2tuzbibq0g6VL0FOJPTAil4ojqKJ7lfc5nL16dhBDADidNSIRd2wAY8VBmUpO1PQzxsT60bfYaWYxcYuf5jctlmxnI0vSLUDdZEGYQeVDKx1ev36919zJMZwIQF0JMLChEP3r9OOIRSdCXXW6ftRCp2EkgW9IPkLeIch4zIz2+aq5LwhZWbdZAFwKJ56C2WEKCpnxkuitutDMxP+YQTdKKBSJ+1+HgQMbaOHlW1H8hMlKb7\/a+Uh+z\/VuF3bLgxKVfeNslEg1rlvVb1bazyoEY4O8YYc5Y59Ilxzu6A68LolQPFPGtRbEY4OA49tFcMDFEEvWxIv53TY8C2lBgIDiEuiioaSdOA4OU4ngH1unOZgNzUt4Ti8lwJj+pWv3W0swWN9oUIMhhMwy8KMQ7SUS89nOvOygJP9I8oyrGgqLKSecuuPcYgT4sSG8TAIQgkE7ecHYanJaO5AexwLxQC3OrOYYUTDcJLZ9Cv5EpEb2lt\/4fj0HYlalvEYqN+R36C5CCyWH8OLmW8dbV1QTvA7LjoI8UetL5G9qr1601RPU9wkkvVYJNGb8SdxamxChpucdWBO7Cj1TKFB1tV5A5Jwen1JBvyLN+vuGINhTb2djVmuvg4HCfQtppHD8Mk96RS+p29nJ+Kh+ssVs5VenmsF\/33mBGFVQb3TgNe+FuWXj26mO2clGpKKog2viaptmX4k4i2KxWhkyahxbTaXX\/IBKEH8U98x42p+\/Pz83VVBzxzvGTQI8UyhbUVxqTTLKC4yFEIo5ll6McWXL+L\/OxEbusQU5m+gqQJY92X5UDT1+pLUZFWdPkfnfIwlnwsReX0Xg57svU2068s54tuopZWUHY2jZiHLpFQuR9e+ORKfGfnGYJccmYEhQhi3ZuxUd3N05R8EpC+Bz9Vd646O4RwcUCQtNd4Ebeuf21mia\/IDTHGU1NlkbtSpsX2EQ4XqWSXn58XHZiedaMZOVQIqmWGpSQZVCWCdIEZu\/y6F\/inxFwFeZ2\/F\/jI6m8qbk0WZqffGuGu5RpGuZ9ZcscLzHjiBb22dv5O9NHTdYdbsNIN2NfcVC27G1U4bwE+\/DfVuOMUz1hwxn8jW0Mgpjo7waqSoMwm276vKT8Y1fWaZrkwXvKd+mlN1jErK94f2gk6VSOIePRxGZQOiJGsjplh7W0ZQ4uCP89y+0BKsA7zmDzC7ow9e36Hwj03JFYGFjeUJsOPfUTbEBiBrUZbWdQ+V0OYKokIl5\/n3MMLSCQeAcj34JBrf5kcuUCXegRn8\/Dx95UCxckqTiWaJAw9NQ0QODqzjCf7KxKZyNjz6eDZ3o8a6zEIp6zYTuPKn48SNtxZJzDrCmC9dFJ\/ej0\/DeTZT6psReHX47zzD5Rgj5pxn7\/7SBikabSHrbKUbv1I+nfD45Oxrpkm3niLX2DjFvZI8npLdzafYqjwGMyVIr9R0iZCuWPuiAycCc+FqRW2urJ2gn+lX7DO2dh5vRgfLJcvvEWauDPDQM3E441X4IqQ5t4eV2er60eH3SXRlwSG2q3BdWYXl4Es+MCUtW1XqcFWSJWgfhkBzj4SfrAruZvVdaJu3Knk=","iv":"9824041474047b052ca5ae45c7a309ce","s":"0a489e3098216bc4"}