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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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","iv":"1f3f5d2920bc5bfdd9b3494a556ac847","s":"6ef7530f2b7d30b2"}