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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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","iv":"56c1c185fd35531273f8d387a2176395","s":"f07db8f9b19b04ea"}