Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"e0f4bab7e2c6c4edb620930c9facb90e","s":"ded1ef6a75618f88"}