Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"d717127132ad788fbe86a77b253e46ed","s":"8cbb2d3740622119"}
