Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"b8b7f78ebdaf53a8fcd9ea54630b9b42","s":"7161c5fb41b80b5d"}