Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"19399bc2102aabc7bd4e67c38292113d","s":"32f389ff7402a3ad"}