Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"e6cb5eb43e14ab46e0ecf3979b7b0475","s":"ef9c483049f1e567"}
