Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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TzqfY+35gnn7aUhbsX+900w\/ND+grS7wBQh4KwmxSITuoqpd9UsQyCPgnN1j+qNyYdPRdPcbteRHlD07mYL1fPVBiUX3lTWXaE50hpmLjg39Qm3pi2fYn0B1IfBjOu4EZfdRvelTkV9vaHslMD5tycupQrLNvCyuGw0zolifi7kZjJHEWlG9M99PpE5tjemWEqUT\/TJ1JdgGgP21myrk1cAuz0jwFdiDvpjo8f2XQun8GdG\/GAMmKZKRtzI3zsk4AjS8Jz9vGO18BVr\/Z6sn0pifZrm+eGcu7dQZByOxW949MMJfeKJWACIdWOCbVqmcvuYGgzQ07StjJWdWyUgu6R0OF9pN81Wb4u5M9llo+ctv4OJFA9YlCeKWt\/7g3FJB8+znDE9E1wqyjRWRW3K01ElFtIK0xLTP+8EX3JAos3RpLGaYsmzaOmVaxRlO3xjy4xyfOC3stm6tuNNNvH0wa9+Va03pkTiY0u+iagsPBqPpyS7WPsI81JjEM4hJrffrNyP8JxpO2cfYK6SDpA833n2MYdojqGnz4e5fNNqcNQd6W4gPZsmAlF9vd1UjNjc4+ikVKBvkBW3R9JdGqZJ5IqTMTSDSg3OeU8tCk+UIXrE3YoNs5yTRqJd2be7fTMw1ep5uBEZ\/5rhf6ssy4ZMJLZdoiwp9NtCx9uaCSWUYSmCY1+7Z0vh2ECIwQAne2EF6gdRYP9MHD+fapGXvfcBnELQu+\/UEAEY0VNNs9AonjruF\/1l6TEaeoG0ehGqogdNtKch2bWT\/YDeel7m6S5Q7HU3YQ3iXSNbpanTNMQp7XCEs+rHsQPNtVmNSxR7PI5ca4c343EvVhcslcM9o6eVlPflcAwq\/ioonC5F627bWH3gIa1Wd3szP0gI2GlFpt0qM2dl7DNToiN7uStpGM1jgDz7MQYZQJdwoHoUcOAZkHDCwSCJWfmLIfOXt8xIEL9Px3VCFrWqHra4Nm3OLD2Af3XDzxDtN6rqNYdC8Wfu+OiRrRU6drvethOFZ05nl4w35GgCA\/Fh74WboWfOiEDg8eNjJ\/AOa1G1nk8dy1xlfx4mwneW7aC6YBWzqZCRMG+3iEmGqzd+mDydUZeDJbhI5jgZ\/JdPIkf2eVA7Pso2GvUOL7aS8\/kD\/uxzaBdUFv7Rpl4aUVJnY+vspQGr3odkoO\/Lukv8lBRTJAwH9Fj1PVApoNUPr37PWoaS\/oMJ133B\/kRlT9H9YOtKhxprwERCtUhSq+aqNLlZ5rMPnpffzaDW2fLA9lCIJYF0mniU8LHaFJyuB7zysoPlqjyhqffU5cbz+W57sdOL5buaGpySIoh5ZxsSiWTPZzdybmkrLG00iSlFCrVcOaZI93UxWZDe3TiQ1p\/rWsNS6j\/uO0KObtCznhS+xLFpRvqU\/1XVGlN5Xlc+jebdLY\/c9il0178KS\/U2zP\/606\/F8fQhQZ+xq+1vyZFnwaATY7+45zxiZNRaiq2v5ZxNviMZwLlh1G+OBJxThzcQbHjtTn2DtUZVRZv0GKcM3UkrgZ2+iBFUZfRBPHwJPoIs5PgG1yehvf6t7XdHI4JupQlHiQq4f93HUP2skDp+H1HxIm9eKgJD3eIDO4tfQ3bAXpglP7\/k\/qVZnCBIjXRTPE0rUJz\/VdPC7gSw9j6V2aa71zjhm0QutqFFfDulrCjBanfloaCo9pmmfCpY5kGDxIR0+YUe2ZVoI0\/lI+6Eq5+45JQVoPeNsZEbwwmqeVG0JpZpUxTDTEzUB3c1srGRiOUoTHRyU2PFH2MulJI0ZPfrT7h6\/IaJdnrx3Avas3njOrqPyhK9w9Jh\/vGk0g7re1RpCeLVCvw2bs6UjXgCnZEJIrLoZ55g8CJlaVXT4wND2bNuykxLHEIgDZZ\/99+dftns5B4851E6STqVOtUuU0o6sCw4UOIq5Klvkev9VmKDTTV7aD1bwGxuqGYbC1NGpPWyj0c9P1KQQOndb+QHPM7SJx1Xxk4+XSxuCvA4ZYMViA1VfekmRi4uUhK\/pNxXh5H+Yz0X8t+BUKjiB1I91U5pibwUlQv2EuGMu4HpV+1miU4ud5cRShvNFm2tXLiYh7B7q6KHScBV46LejTuI\/nfRf6ejlsGPjzPpE40wZVNshd9y9\/+69zvse3TqI0\/Rwlfp\/bLyWwc82lOqVffMe039cxPp5GAkRA06Js6V8PlnCjkAYNd\/F2i17wAW0eL8CjSXpto1AwsB1XpYt+aPXvEkWsIDnSb6APhvYKcK97Fr23nXlGxk0GhC0xc6wpHUDwgyL\/lXHXSIvAKW5i5n00vqXSYpxHpRxZa+2OGNMnVCuPAZHM+2HEKTGsw5kxcThjx1jm702x94O+ncD5YdAAsDYeoUf9gJVCpZn+0QeKIQciA+nbq4dBkenlVkIH+tEnmj5iVTTXWodqs3G\/bwPOs1G9hcS4aP3\/FnHX5S\/ph5le8Wzn6Sl8GcpRMuvTVO7DuGcH94iBXqF+Ki6EBrl8IzLpsQJZnDkId\/cyvptft\/8sVj4UMfeD2Q\/5qLQ8CnF9DMAQpFS+ZyKBpa9I+Mdolke0AEgN+yDbWGdfErMaksF6CtkMT0jbzf9+G+L6+FWzTvOqVEzT+ml6NFWjwDTYxgL+cRRE0M74tWEDftlBZVVT\/j8fmrNXt\/8IAwnIZSFxK\/wIhgy\/UKViSCdJd\/NI+twCxgdODB3iYk0QB9VPrwcw9x3zdxa9PDu5AmScEWrVSSo+sfNKPhD02nbkyDXDX73F2x1mGqB5imcUklYZa\/2rr30JmSljCXoA+s2JRtonU4iQk4WTUyl5As6\/kHuZqX3QePre9KnWBeIS6pfwZZ0Rnt8zgLYkZIREnIIhvF3Xxfv3UalzuOFETT31ks52J1L05dYzV0sKmYkEF0L3FAX3fIW00gW2tus0Ymo7EBnVFcyWkUbcy7n9L0qQ9nJ+\/GiRjj01l9UK8LLKlUWF1wGTz8L3Mn4kxsmQB+Ron\/LjvJuFMBkp7Wic0q9Ww0vpUNFjcZvnaXpIhWXJfMomKW3t03WKUwc8CPlqglDl8ip\/r2O\/1\/464sfYw73hOCmlwCw91io1zWz5qg3EfBMET8ANhIhECPJ+rggy7AEeNs7qGFb+i+8HQYXke92JTlBJSXl+kJWQ1SDoaMsHyaI4HsDRWtEcAzq6LwPmf3dQXFuyQcDqjViCpmdwfRZw8sj4SVq8OsADXuAYLM\/2FcbqJAHy6GrtYm6cZa0AsZh+6ZPL91YDdhrD3CC+OmkXR1Ldnu8fb9yjiMnLxB57fpldvYOFFD8EkwT7CDnCMzG7Ig7kB9CPwavkPsZi6bOr99q77YE4XCTcsqWPvOdsmF9uOPYQYkHeCA+p\/z0sTyPXjFpVyfru2WI91kn5bFm6rYRURPVNEg4NhDZji9IBH8wFJNWdcg+aNyJf5rvx4B9aNTTnSVnTH4FL2e4gd+rwbS7jYOx1bIkrg6LnMO7kZTPTlpdzeT9nq5fOImlR4Zr8shoEYJl\/j5skdUHhBoeBMDklErPG0Xjy0B3Qe1CF98K8cRFBiwBcRMu4u+SbN9pjTZ72Y2Fgma9PtigeCDOtfy4TImLgC\/+EQH6FySPc\/+Lv\/S1rKKbkzl+O60oYZUpgF6p61niiwNw6F25QmqYA9UzcOaRHrT9BoCivhVoRc87k1WYMXUtC4ovxGQjLjOPQKF4IhXTqV5Znjp2bP\/HzPHykII9BrLUHfdpTbhdtr7LheOOKqYI4R2vxJ+xESvqc3esXYsJPfJB+wV2AJlEO4RNhlCnUhHfOJIPhuSFDOLPM8bQNSsWefbDUvqPbPAMiUHQjb9FXo+Klucjr+Qqat7DlVKHBux0i4x8LpWSjzZpTitYUZ\/WDrtkTJctDsZcrwvMUH+NezVMZrhRNnMpZgUIAn8+Nv1sABP+IEo8s\/n1ZzLe5cinnvUlzBv0iA0kHsXXDuSuuXaakHMJmHpRMYO+8biEYLPzhccrgcqJf\/x2dCgW3TqJBYMOvGlrfZEKt46AUlnK5tyx4kOJutOKABvrBM\/Zzar2uZq82UT+7FE4xHajE61RZYRy0YIegluHDkNJ0Ey9jGHLgLC7mcwADOmuwOM0jJYZ2bvo8sKnKmMXSZau9vscZaSODz7JgQ9Mx+WQGGah3nTeWidwskO0xDoJPjHdBqx4ZzzZuWWCsZvwilte0c3x69wpc8NxQbTsk5JNZwaZbv8wfBjFY+mJxLa6\/TSV3N2HI4T2g2RPX43kgvcA7KJY6qQJVweAe7uGGd\/087vEEwyJQpPqJDhasVdq\/3UD72quu2zOHcBxU2XLFUN53aOcLSFELPUCo9WC9hjRAGog+gGcwxLtEvgNmTgWOIeJkOu0s6t5yZ0OoDbG0Jvx33SIw1LivOg9VeFDvqoJM5fMT4Us4NRqHzGROWsDPqSauIhRUe1bM6\/lDUza22baK0rkRagVwzyPt25VqD6k6td4rWBA14X0oqMzVdSAucr76WPglYXLmblh+vHzIPKAFnCeng7rmaAVk8VRQersm1sgpLIV4M7cNFqvhAf\/8WujQ8tKtKnZbIunS4DxsX7KIxBYkT45qz\/thwQ1nCH0S02FxhRN+rW6a99+focUYtOxGVP02GQCBzx+J412jWumcpd6Au+HqaAak1uqxNBknlVpH7tSzhqJKhB1Dv7vGqXiKwNhxKQuKsE\/qR2dVzGTVriZUbNdCG\/2LMscCpk0ZJ03pNOvTFZ4ADuGXdLyJ3FZVw7PC8ugrRNVfrWjjCMwB89Aw9huRmy5cOgnzrgb665KFV+jM59\/DRIzAeXgnhIvs6wnr77uLxvzAUfnR4CJF6uiOL4ZybOzizbBo7OpgC9b9\/\/sMmXCfO9X906HU\/L\/SbIYehonL7rtfKx7uvyd1MMRgCXHW8lnrqeWASYHDs83++AJnLYzUhGAL69wOWx6Pvu6YN4IuYKI5HyG2gO5tZAIErr\/La0pojn8vW+PWd1ECI\/zGkoaNA92+XpnfCs6xvTeOPlNX1TqrNI2X6i8p1SGjiPuareIK7nZPNWrp6CHVVUmugLP0qbigwdIkFLggt77OjJXMtRm2JI=","iv":"c39abbe588c03a686bb203e799f7a423","s":"d07292f7a4b813fd"}
