Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2b1b587adc94e0ccdbd8a42775a00096","s":"58ad40082632d718"}