Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"53b60d7833a7357471d5ee83c4bfc65e","s":"14d680cd63a43874"}