Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7560e6f1b61871938bb70a0ebe286f7c","s":"aa865052051a4346"}
