Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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tnxoM3qjSv+k0gpBDsS0HeKThAS8O9M\/Qa+qnyPtaZFrM3HqM\/w9vIk2+BL5XPnS+MtMv2xpyhSI6dxoJk3V3f+yfY5XDAC\/jeDl5\/acXHRwL\/3EC8+nINaSuQrvdoBui7wPcnaOvIB+GyrExJoGOR1psqRZw+3dfstjWZtlrUAI76bvbHY77WYohzDqVy1ylmTmZsG9eI5g9J6OhUa8ptlqVNUcOYNaZZ3XJDhFwB+4suZ8JHDIkYuxxcjzgM\/ttYAItmlT0Lfm99JRsTk6QSHO3n+ug69FRUlD1AxWTTvNB4VU0DijPufUkRXmIA5LSc6NLdCbxBVj6Jjx+2m1lnJzl4RpyDR\/OBxWjLENUtkSKhyfQ+fn6Cwa9U\/eX2YIRWZTMxaklH2phmH1XQTqz11juZ+NQyJzmdtVuTFcN048xRV83WtIVjVWCeK28eD21Lhg\/152+o+lyChX6P4T0bKLkKnrr1CRmdOy\/SW3ee298yLfTU3fffA2E2tNlathD1oZxcxjqs3Jk20CQgImxdXWatJys\/me86Xcq5Jo3gSsEX1KQGvlwE6te2ZrLs9vDqfa3KiOAMOkJLd8SBmOuA7FtWAROqRBzIFPMmGyV2vuJw54Amj2oImesu8aAnYqkFMXCbPeQ6Dn+I0BhYzy70+jUYtUnLuKyekARDstpYmEbDaU\/QXr9M0kO7sO4b2dfxvXPIf+mFv9Ew3YCjbsQdXMN\/IrTah9zE+TkY+vQFd24HAYsOw3ELCWdN6WG6ijmHfG+SN5cNw2vaLZ\/B1oXy+RDB+bxV9jCnGauf2n\/9fAA5GaZwIsLuqvEgobsn4fXw5N5KSaT4R+LmRDQJcQZ3AtEN8xOIQXz4BegAf62MjhRURv108kWvNRdfJMesohUp1Ct+1hjY4r55JYOuE1iI9cH7CH9n9WvvGdGqK7x1xzjXYneQTlUxfzMTsZdUdaJ0XjHgRKJQshZyQdi4q8oM1UnCgGszo7h+AjV\/MjpyLVidB9nYcVBYemIYT4brWecaAroAJ8Rn8RCIiVX2hNgWJN51XFk5DaxBH95OyEuohmjFypgqe1agZlPX8FR1JR42ATgjs8RUGf2WPrlz1IlbtkhBOz+tWAZGTTLuISqHVKu6boRxyUIbRAipoOf2VFrW68vYQNGdNSaT+Lo5ugxNjzQjRRW96r0wHlcHmvCgIyA8TgpiuoWO1sleFqvJjUqN8vrWEDKQmOglRtZPh6BgpIwVNieRVYqzUEqV+anaXhDRcTjgCYTpMMNZuF6n8kBW3BDC7HMa9gIhSdRQlEe84kV8vA6qs1XzOQT9JXGHZR9ZRgpPJUriO2yK1yjvrQ2+uJQGipZCESFkEMyptU89QA\/mFkgU2rL2IRNy\/UV3yzqsuxFRu48CflMT5zWmBb9ma3bvdLqaqt1cMP9reg7bNYYboSMNyTMUhQFpcd8SY\/juQqyVMHxyNbZQDs+KlfCC\/JQjT+Qvt0Du1CqsrWHxnJfS2J+oRaTYYLFUIExLX5SaGsDnzQMym\/hbWbAUzpB7Oc\/oq5gY+nyNAq+zVnTK4NFbsm2JYW+0enh5cEXnge2EPviQkmbhdT7o9TWBL6caOQJlPruUrfjIYaqWpeAPQ7uslCvBKnUft25uaxeYOgHxFrpqTqtvHhFC0JQVIzyyn6qN8JTzCkJ3pEo56zqA8D1wpjnQWhNdVTWQyfjJPC\/X+W628gBzaBrSG2JrrQu94QM7oRJVVZYKPAgSY3guDIGU5JnPO150vqTk8pdvLgz1zAGCUWcylPwYlxyap4oCDnyf4oGad309uOIx7z3qdLft08X2DlxdG9ZJXZC\/f7IkjnHNneXQWCR+SeVb0rqtLOE3kHOBcEB001mxlImpfnVxbQh2mvSsy5cyWIiqdlwnDp7IpPaB7NDootrnb1TjW6g9RANTcnn\/pDkHJvG5D0wI4X4g6XHg+2T1QSZqfeFXjKOfmyk7PqcXV3NTwIveQR5gS0doETyjgSuTdYNYWI1OQvN31G2gAwLEDk64wAc2jwOPaPBVJF0sVvh8FTcGgU42Pi3jPko6bh1M9PT65ASTALXjuveDoq3vwL8WX1MjWHQPdsgJPfb9MDkJgQUAL+h1B8soT8Gklw5pziidU7bCLtdCtGggx0UmHkV3gxv\/bdL4m3v4CpqgfhaqGKw9Znbn1wyVfwBt2j\/3y0p2xRcY4DllhxBdHeEKxn1rDDATScnGAl7AtPu1wc2slspVP4w7sARGu7TTYhQuc8\/XGZRifAyP22hfZGnqtrUjbO8B7REgZXWzVWND18jVP0CqeY9CEAMntH+O5YcW6GR1+jFKUTUJ5h+99DsYuPSJ6YFWyyjOXpYCJZThpkFeMbUPn3fRV3sJP27OePFp1TjeXhoxTU5M3S0D3ubhsFJjpn6JWBM40vqQIKZ7+JlNorY4nWcWEn95NEBrZFoZjc4ET3O51Etl0L6JMZHraJePTEFPIs\/GVS664cRNridZhJlrGFyGCUjxDOg5VWoUMfPzyZhutdSKcCJegTlGWZBVy8ysNQDMVeCGmOlgIK16PHoXkR5bIoTWxQhZBwcdISEAFnFbfXMxsw1l4kss+NuoZIlsT+ob1qznKAS0dSrczVsI9zyoghdql\/BkFxnmqe7vH8iySa6Q0CxC3oWWw7MjZotm7hHyDRDGxO58FJzYWGuX75gtpfcabd44CAcU4hvPEU9vy5aPdAa9hK0iaD4uEof41RqARLAZFcAC4dNkEpJBs19r0I5QyuvOIoTQ9\/\/eQhFDti8WFMcM43W5S\/z5qGt4XIhHO\/sJrtjfeYQoez3bgwAoSXVKOK5\/1uwPcI0ZypZVS3z8FHm0ya+hd0zKtvm0CiEEiX9JgrwKgYeOHqSllD2e0ESE1ny9AmnY2qS91RwbBX3nQX0lfHt+dwxITfmuPOXUkY6mrp\/D3lSkR6EINZhmuzG3cI5WHGyik2VkdfhiVKMXdXGrddfGxqltrhBIzWIpMjYu+sKGW0qpy8CcaS5XV55CWAjbbbtKcmBiOJp8WmkB5pHXhmBJVjT8Z+NoW8G1zs2AS\/BkIcLp6+HoPLr75p9pHM+qvpexYkbcyxJWiu\/9Okpj78BSpoAYz5m4ArdkAa0dtxiYBTPW0bTQ97Lt\/62KH0VjDPqQVGKWkhxpByONJ+3MA6wJblbuPSpiLDxiRcOShoYwcqyTq+1CvFYKNbpuqBRgAMma1gj8J87anazYiz+9vbHSnD31cucgEub6rPVhsgn0s97IZcxsErP7sMnTZsvcp2iPBJ\/zwkw2nSkL1c8H2U7sCbGFEqiBUO2oOeRbGJ73Gs30rTzTuF0IojwWrH4NsJ7Q+h4redYg0aQpuFlYfNpmRLtxvg+haTWdGOGzFQFzB5P5rnyDsOKgwXqmShYeEsulBza9h7tVvtXMDuY3Pddi7BwyAfmy9+LfVQ0YFvpWr0c+vOcK4K6Nm52CmqeuhQLWifkSGio9U6\/Yu5Pda97HBrRel+Fj66SJ+K0IpVicMN1C85XJuS15Y05XjhFK7guihb\/Gn7j4SMeR735xIqdngS8FpescvUiPxWRpxYCf5FZtt6JB6MKaFBpReO3lxzWdaBS4EoFgN23T7ZdQmYmf8fvRBwES5s3Cs7Y53iT016WK3I+tdj4ix0TEK2w1+\/t\/daTnY\/WDMaefIde9+g\/D6Q8sTufK6Q08I7Pb27nA1HoAqt7AdR6QiBFC3mgo63RRCWOykP5sJW22W+hxx\/iaNFHcI6hrcmAqG6+7EZCQ4cN53g22iEren1pYDdEhiocrHBKJkPVnhqNGvvDZEkWQLmWbwq9V4+WHtO2nseiIU6Tgw4Ad+BmOjpEbw36Bvc+8NeCThB\/Z7U2DziRpYxoYoxElxp932\/IdvWcxhIo0cclCb3tjEZv+cULUIXJA7IETOLuNrs1hzuoH3dJ2e7OXPOgHqwAl5nH3NgQ6RnXmrcG0XXNEBRK2WXCq8uDi8isW4FPI06kaklWjX9OfneBCUcbBF8VXP\/Gsa6zbM4myzEUipKvBN2+b0f29JYNVikkeo8X+mJi1dqb\/Dgx2xKMv+EtkHNuIGsHExWu6PprLqLaEqQfv3MTNlZdjwtasW6APQhLxbjNvU8OOBVIsgQO3j9t9H2L6P6W11ObAqj8P\/QAYleZQD2c9xav32OgGc8uFAaJ4hQMHdbiML6vbpfLMj\/5NZnzZvpTNgJ\/ggIKHTG+tOwsDah5ZpGUB3QI3GQx9EiDY9sWuKE1\/160MpsD9SOaM2VT\/FXSUXRgPfKzoJck1ohm3AvfXirMTherVFaZSqet9cQ1I8+ZOFqZyvgE2s3Np9NRMe\/snUZEq1SEgD2Knv+Cf83bfU9ffCGvxaFt8u35C3xB\/2m92YjjjhG+plawZQIBi8Z48x\/4qmsf\/kPv8Q9p88yNBrMw5q50JfKUDhCNtHibPRlB7kPJyWtiyPICtd3pA5RlTJJRcWuqO6\/M8X3B+3zJgG9eHEquKm2pNgWtzvejgXP0pUcEEj8PwEJn1mLifH8xmGXo044vm27h44hlSdMZRPx4G1qJcjcdErgz5cC0DeWN6XqGzuBwoR8w+UXRU79GJDV\/\/PL1t3pIbNq+8he6joTtEHT43F3eXuCL8fDtfjgmOWF9s8TBkTs+hkhHP274kA7QsKbYvkF3IZuq6uoBipMMbzCcsuNpXx9haz0haLA+aXP64LjKnCVEKD02r1SdGdZdHrWyBh766VXCnwM9fn\/bqRmAl1zpfjl5n3p5PXN7CoGmPckjpyfzblD2fQToB91mgGdBV0hSs5dXsLTEoqv5W3HWCGJJOSlStuWoc1flaHrdtqLW4M9mHc6Aj1Eobt19pX1cbWX27mgd2kiVJFNHzaLurD5s4bTZDkT4rjXeS8nfQthIHfatCp0PY9GEpb8T0XUzE63DsqWkRNO2OjPcXtXo0Nh4vGWDy7hIGeXJY0\/vO1+ps91FArNCADETFEHMIaiStkl1s0IYd8RJCaNCP8FEIzLAOHV\/MvzTkUxjjxkNqa9vvQDaUDxpz4VR\/zeA=","iv":"17a4acae0aa5ee4c505a8695ff709e88","s":"4dafc332a5bb1fa6"}
