Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"12f59b44ff845fd4048f6716c9e5c94a","s":"39b2aeb70e8c0673"}
