Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7dca488daeb52e4b151d23da9470789f","s":"a7003f424cfc66ad"}