Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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w\/UQPa7YPH6pjRbQ2Kmg92O4LoRDpgK8PCSFMxwOSRbGz4yxz9vphJ8sheTBmVdcBBWGMdLOcyPD0edijTmuDJM5vNbekdh+S3Kmq11E7TPjhPRXGPRpfkvNhumOf7Q3QsPCcmez\/ER+7wYl68RyOipIZrn7whKGibkUeVGYbWMbd9681sO\/NYqvSBZaPPR5Kc\/CqccgCGiaoGQkBtDHgDNK9GwnSjlysyZxIKT9wTSkCG0\/xdP\/+j\/vTynhpxF3sxkpv\/wn6RcUHVTslZ1n13MSKgeZzkh3oUnIq5tUKQqqJc6+G4WPmTwTPUzY+iMjck1RQvsJOljeERR6wmk3L1VyMxVix9Tp7Vy\/qqLQVku0V9+D065k8slRtEAXPDXmwXD2zTWeLzcZwkqoxOzbKEgeALUMApTPSz4B1ifOLmmfXNwSc9JM2f+bKZe126C6FA8NdfzbfK6DZTqWS+Nm8SXsaJMwSDe7TRJ\/m4c08foexYjvrYqnVTY0pZWzbYg4yruvDHBdpZWJEp57ZcdQhdnzzLG\/86NXO6naU9vwhpAqbpm\/MXXTSCPRH1P48xeg+IO7QVjRf5FhCyyU3ZlUfP8YF8hmv4shWY4D8udtVufJBbi8DBkdoWd7LMTtM3EJF7vyV7V8atsDzsfMR\/A\/bWZpEwG4+UeUI1bjSn8R8AjkUnR36OCZQN8LmzowqVEUfnkdY3iAa\/mCIleN96ugw932fUpRz0yt+SBmuz9\/wOlysM5mFCcjeQpON5gwMMq3jAXDYy3fVOeQDo1jgxQOQm3PkG1U6FqPk7nz28kfHgodZcRKU30eM5R1IqnYLo\/AOwgTO\/OgwZdY2DSVFJc6g2hYvU1jRZ7FehpUp05TnZlRD0PYXZ2mXgDXckvX3TKSXEbK4UHmIRs8nV8FtdN+Dlo6ao2cF+6c+xE0FdsD5Jr1Olb1p\/ydEfiMXMoz+l95ld\/snkOAbNXIodwi\/7cqkHgLrDrTjUCdkB1+b7HyLYH6u8sfghCDU24jiTz9Zi0ieMoOV9NOQT+3OOEWdl4KDUeY9NvGZAJO9uOA8d8b1\/VxqqvK4MNuNXPdHOrk4yH6SHaDITuIaxb1caL65GTXMU8JPrUtv8TZ4lt7wKYS3UYFfhxMhyQ1n7zlgwg8MvlVzBgLHiB7P7BADFP+QgiDe3ipHTq7WuRUiPzujFbxO2qncfPWxryK1OLdexX\/4wcenAta6zAxWgWdPbaN3JeYklEphXzzZwaAgB8QJNi06009VNje3EwmeBVe7\/SqAjnSy3fkIF7F5qBLbGzjUxnYwo8qBIck1WwM9jAA0bxJg\/GfGPckXZsH4w4ZNP5xB58EKoEyN+9QSikMwwWbBv5rS9uaqCEVj74e7SNGabROhpYAlzCo8dHYHmzszNZ3n7Oy+sZ9o8rXnhZggm1p8r+xvRyjujixYWk1kuNN6t6ldq+1HvLHB5xYDjRte7VEVGdC0GuPANYZaLWs06o2REgQpKIolINpDvlR6XZZtyIqY9isxnmJ4AEI+yDyJOZVjlDeEdTfcdgjf1NLdatUNwgbeJqZrXXCsQCItIaUmYFlFG8ZBz9PSUEY7i1UhKyGL62TZVy3Xq7NqhuT+lYUadOqKDJmiPF9uso8y6Saij2lVbM5QkdxaJtErN4nfOcZXOr7DwNLPnRgubhWqSVKO6\/BF3yKOyfFDWOYq7DMTmPAqEhv\/tEUOx8hl7Ok9ofrupUuTMyulRmouc09oXZyVwAnsUB87ZhqaYPNgkd9uewzjTUbiTLH+kN0AIrWx1KTXLscLPzVCgVyeZorr6RsRPyol0yHmDVcXZlE+tUS+nRPWQKNedRbZuVdPcy5iCuIlyzU+9vKO\/0nN8KEQ4TM49EX\/I04rxTLBNopMCWoaIwIr7xm5k450by+fxYihzB2GzL4pMm4GilCnZMT0dieJzh3HygQeSCc20PHt+xZvO1AUeG+7y2b5DQvxQAXxPVeA3xmrJ0864gnnnhFIwY\/rD7qqd4FJiCz6A2bY+QkxZ9XeugajljmFwwseCaNoOY6vNMnqr3s0hSjhQsA\/xBRwpCEIX7dYhNat7Ey1mL7MNvlQpNAWueX5D3hLEYnYmbWSSJp\/sw7c7pIrRPr0cMuWgNy2dIAYoSqlW1ua9rTE\/eQxNO3obQbVOQT3e1PC+\/lmtmgaksjbVBvdm3zn+NC1VFa1++L7l47VbwOmbicXysTWb00yrbdvK35aTOm3P9GUqmzIu0psLg8lWairbxDdt1TMiZA4e07V3fHPWOgcwtTTDTF8CuSRoOonPq7876BvuhQ5hjExAYCxWaFqDDADtLMk5Gs96ZTsm3Idve5e\/s9+auVlp3i8NISn1yRCeykxP6jN73fdujehJGxfJ7J4sfEO+w2oln6\/vOYF1VJQvzZhkPpeSvjW4Cq6VW6+Yzy3EFDDQ4A6TmJHWe\/np+vzbLqJtPuwDMUFM+vCQKVUk\/GtaNcl5TvQaEgq7iLYXCpGHa55EqB67OhddgFDE0pNbHQjxS49Wg14TwKSk8kWS3MQcj25B6jGERKveB8lvH7\/9rtweRTP\/bWAe3zZripMJCXDYtccHGAH8EM1g5DjYMBCzUGiodYfR8jKHpPhxYJ9UxEnUlU5fqtJzHM3r43\/gEyC8eWBpS1UrtJveZrJ8uPcbuqE6HsX0fbFQCjw\/lUItbeE0KMU358Wg6RWLKNdjKnl2Ht6wALO1u1VDF88qS4S3heU90A1Xt4wIXUwZMuR2giqFo3ZgptLy5Ga3v7cGQl605PYBG26TWamzx478naxTln1P2cUBcf+H6Pv3m5FbfRUDarfC0sdTP29Trf9YBIgqyJLJvhfbRaK+2fvvP2mJ6T8HglJMZXuiQtuRAEb08rNg1ZWM5LRfhyMiF4qZLZDgRbJSSYrBzjQhRrA1d5RyvJG9w9AzpQ85ntig3OCK1pYfX97Bq5KBNxNtOoORyslRwu\/\/7T9Y5nZj3p4FhQBrXNPaFoy6XVmtK1IhLBxVtGTBz6YcRtXdeJodvEn0RNAlbmWoPTZbArYWm15qdfTGiukJFZXm\/bWRVnEa4WCXRIg4fWsCKRU7PvX3k3saDwOArGnAeIrLwslwkoUHitg6NeMAmBjrjxUXjd0tcSDUQG1P1tH\/5K\/7ybev4A7lwBGAx53h0\/OZZLjgpF5HVFBqRW6vPhA0\/h8cjLyxlQeinYXSj72GQyaqeB1pp9t6oiIolvTZzDOIbtvpK4dEkwQ+\/W2Uep+UbkMxlHeUV5UjPaBG2aMfDFmiA3Y0eVm\/JLQC5scNznQEa2YiS08chW\/TSyUbtgWi4W7VWcB9yNSOQaxcLmJsPKPyuBKcJXoTZg3sOgeAhOPym5KIDmIWHNyK9yOPvpTFfUYEAEkTmVHqwBy5uZNF7uJ5Dme1yBvvnKP4yz8PtB+gxyc3z6x5YkunSfeVhiYY8M1Rn4auYKFqh9DEkdarH9eLPrlw\/yyFzx79WyQ2tgPVvYwrxnBAffK07tvTXS2c+bbs2DZqTkQOzURuhXv0pQ0UKdoUNTpcc1ORoAvTzFfo7TPEseMZOnhym2TsANARevKS1kVB3yI7FDyLXPfmeIIyJmk5kTM6RKl2X5ktAtTgXiKthMqZUjG6BsqUSCraX3D7JBbibzXf1Z5y6CpemX793DFMyT7gkadUehsBAWNSQoNczX2JDMU\/eG4Ci4ONzM2VEe9kD5f3wkK\/f8Mi1U\/kmr0+t9RAp+S82itZua9vJRhM7y6sZuyGgkG8hetaVPAe6p0CfE1l8FR3ZH33T0RbCzFjmOVhfRlXWwM9DlmmHIzdIEHhOdpCpx3wI2KCzGkfaMAnOUoJ0aIIHjELoepbfhNU9ZpmIuWtBSBgHgYcaufDuSA6koRB+ikxUMPD7kBoBz4udsMULRkLWpBrlX51lwv7UJ3pJV8J0nYGTk3LA\/HFvddbShkmFWvNNW+iuuahvz1yNs210O+C+uhFgfPL3E8F\/xGLkUC7Zqq3nz+gaTsLoKiK92R1MUXdsiYQvkAPi5xoSGJpnHOz5Q598Dqjar+n7VimWty\/yFKgA0fYIA+XXElbIa2tvuWL9GF1uekwr8aCHdqX2LNj6++9IkolMFCSAGD\/TU8obs5Pi2VWsk4V79NDY350a\/r6ZE7j7p9s5WVdDyqqUL+Wv41I2vsyrVgfTCSKAIfNYCsn8OXe\/gUHAqJaHQ4Sph3c8wy+5xuoHzVJyfk3mdwm0j8Pe+a+GBPlsxgUW4uHNOgNUMemebwlWUyzmp0H7swAkRwhQhQSibPbHSPzy3NDES65gTvrJ+3XnO3KZDW9rjqw+Y8LN+GsegmH7bSTWDYyDMH6UY6AudxBuy8tpoxTDvLJPAWb94vC3Xu5VH3tFAAq3xsLPtig624fcgDOf4nVMH+RE+1yB9eX8FqMnUrsNbF7oiNEo1Vap8JvrE4XCNoIkCgvQquRG7Cj+osVshpd5NsTtXU7Li9xxtaiHPVHZUKHLLF\/IHIzlHTcCcObFUkDOU0lFmr5HqZcgxVdAliJSOASbzgpJLxGkbRkR7cxEJxcTqRkASG387LCIYiowByKIbEVS7hgWi6p3FWaN2ADEW\/1j6Bz5hudGrWQU+0dZt8Hu++yfL0U9QBvF\/mOiwFPOfoKVgwzYU1+HQDE2Ig7h\/BzET4HoqtRRgSWFyZBwCKWUGJzibmYA7gWcs9qAy3nl3lPRn4ivwikB7Df8+Gn8jWjd3zGhn\/mVe7dgNuAP9zTAHCg7xg1ZyIKjDljtfpoU2NzdJ4ukyOMtIXXtWeQQjfSnSbapywn8ZzGPWcUZg3gFDU7IUCdszyky3k0o9xm7HXTx0IeFZ0AOLWz7wmpN1yIbkT09rV93j1bql8W3z3bIayW+6gEKnWzKlhf\/kFSGwG3fGFUZlvvZoMdFJKhMifnC6Gupj83nP8PkJRICMB+dVrZ639j0yxhoeBnMIJTwBWSYIjxXS9E9u0viMQU1ybEvIdvfYwQ6cOeGb7dds+yonfYQ\/7tWeG0MBVaYTnPvrMwLI7Y4YG15gHmzUZTtX0MV6UY1mvZzk=","iv":"e8f01fbf3453b214e0a545e831443a27","s":"88e5dfe69eb17fb2"}
