Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1bf58e1ba323ca5a05c517447155ca23","s":"7ec16a3e6d8c7be7"}