Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"4ef36926a6860fda7b14a05f41db10ac","s":"3e66e72109a626dd"}