Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"000f184ebd856a61a9be84ba4815d439","s":"b5236f483d0666be"}