Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"0101925e51a76a0c413a3dc52d83d018","s":"947e75fb3b88ed1f"}