Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"8a75f58461ecaf447c7c5a50a804396a","s":"f0aa2719f1d03339"}