Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"5cee17bf19321bf5ddb07c467bf12b62","s":"6ca65ad0b2e0bdb4"}
