Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f0bbb5689cca4ac88b23f3f38a0637d7","s":"2d2ec1ece82a0514"}