Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ab45d01bd1e2890d7a8ee99cfe7aa49e","s":"f05281763562d089"}
