Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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IDtxgwd9sfc3odWJiD2b1yDXkgoAGLNDiZhC6hL93qDo9xZbZcXFVlOEgwmDjsfLo8TrImvoLkIUBK3iWbEqkNkfbF8igdlHflwygpVE1RU6a1Ln3FWFYhg\/pKwpqT+NdprCfZ2QDzHNwK4gVbeIsjttnsZ9Tt\/s5Q8jmEeYt8KEOLCFFS6gBWdPi0iFqW5yK3Nd\/3zxYvMq5wGUsZiJne6hvmxe2p6hBUn6QUDES+TCC+65\/g\/18tMr0WBvq4tHFiu7BW2cP9JF327CPmh4Ai4GsYqHpQIbfVnXxM45qOnl6fSgJk7LomBQPy3TTGXlie5Z3CoegVyHGgAc+uuCd90qqxiXk00ZvpJ53Urhg6MBrZNgDzuJaDchhtlZaPPrOvxqwbCqwXTnJXQ39spPgsGK1ti776GV6mdoF41mmOOIgK9Ib9HUUxbFyKkCS6VfzXtenZxv6pjcIGmJAckJvvaOvyj\/EirhNQZ\/LjmPZp\/hkZPaWzmAWnCy9gQmNlhMMGYQLX+64b\/2irkRK1SkSJDdFs7Vp2YJGtZ+b9aoytV3SSmQq83ZdzNqa5gtF+o5njz966zSYOaC3REDFx7FDX4kXBmlCRjDARabI\/xxYiGVj42rKZIBJUNYN2m9yNbBpuEMymG26a9LRb\/IKq41ZaMNR6jNSUN6i6HRFl8kAGhqq4I68hjeeAfqC51PvkU64gcadmMXccaY7OLBEpB6sdjDtnRR542PRErJNKD0b5ucZ13rDGOYpKlWmoYZTznaloPn\/cv7+aaXVGRztzOXEmCFdRMpG6N6k+qIU9FPJtt63h3B6r7NjiPmB70ZA4NpLDcFwVYhikvqfct1u0JtHEsWG1dE\/HJ61CsxRXn7YxtayRW4+eHi8+k7A3MJ0dmpt6v5jPsOOPCnDQyKWlZyxFDaMsvg5VKQiATIxWSpUQmtldV3rH3YRZFLstkNKcmWU8Cf1XmuyacQQ39yHP+IBiXXIB3hPH95NWbi1grt84edqdGKRzTR+N6y9Z8s8MFIP8r4tQFGceWGrOAIrmO9XoZ5\/+Eo5FTlnzcKWQEuouuEY8V0MWRSF1XmhiQ05oinBItlgY9Yn2XvXjgcthVH7Z1Tg4+FNteKGRkx\/CoTIvjg0d2Xqo03w6joKvvCIg\/NSZpp5bQv8uGIiIl1v+0bH\/jJzUV78gan1J3AXptnIjaG9hWvnfWh+HMoHEWSNHBu9PU4gcEtsyq4HyO81E92Tk0XdBCMzD2YBtiGGtWg8EKKh3qc4Uo5M9+fJiMgLELdcJAGuxiQjeBisTYzb+1hzdigH2M0QC5k0Rz59HSmIDV3c5XBdiANKo13uCjMWooLFPSHolnyO\/YSoIMWGmSfdYkO4hLdV4ZAzMaXiJ9LJMC1VA7\/VUkbonaYWBaRPnrRlVLlKs7U8fnsl7avNAr8XANCUyrrcKMjgqLLSGjSGSHxA673sem9oN1dogrH9Z+RWIE6+Uud1qHmUwwwmD220NVwGowbPBNlBbiEcm1wN7QHN9kr6qYD87bw2AHI84HEXhFHdgTlz+I\/DpAugKxcp8Tpe2i5+S+H62gktmCKgGxGYBE4kvaPjzrrwJA0CtSvCuZn0Q9OJznC3oGJdxk2B6CZFbC+EUBMxf1rmSPDqTL0ZB2EyDA\/9YiV5A\/AmzHiwfnbNE3tD+YhA8qNWSIB1uihCXiGhCu5iN\/O2xQZ8HutGOhnN2YsflH+Mmdg6fcNZ6vZzO3FVYfNTAKBShQmEWxOsx0d1\/5wu6gDPycy0IAB2dU8vxURpxzdsavb2LHKT17rrzqA9G9VnfCBlT1R0+XQELnbgzZApRILlrgmBxHkZrXUZwprnHPFr43P3nYGY\/608YaRWDOI12Vx6d+8eo3sw1wUpsDMLa58Z3qKOHb65qs0k+cBrFJz+f30gF3C1MN\/\/1t\/ZVv9WD1qlVK3aGLxdf0O3XezV8GsCx3p80fY01iOXvkYbVUK6Lr46eIEQdPeQ+hX+V1xDHqXzUBYizh6Ugyu84t5sTa8neOW8JiaKnG29RU4qQ4WB2RHWwHWz1badGt72xfMjE7C3esDGFS2h0gWDLoQseo+K77W\/3MSIzElDcWDGkr6lUlfduy9ZcPXyVkOVea9OVuk0\/K8zXU1\/yYdCj+BqpVD0Ny0mxiBD7WVrEXrsojEGRhnw3cd6xql645KObTSIAbw7GyYbm2PIKEJ1\/2JWv97IfAMx\/fWOyaqX1vt7Ujrb3VtH4KBm3qXr6Bw3YQrm2Dv6Ifq2S\/lFCs33NSbEaVrMoaD2WSlg6l2Xm\/7fedsDHBueA37yhMwKpPFs0\/yYDS9crs3nPAEuijiX2zDE2E0KBwYOaVV7fMpST0NqPvK08R7NeinL\/7Cu1NdMhjmiQ3m3gYbfRZShQ7BNyvWdHso4ZQg6LRspmvihFPtv1Z6ozIl\/\/T\/ZvbOXSM\/WBpQtQqqUUxEdISoMBGiPKxc7sC1Ao4ewLmFAl0+XKXIpA2e\/4QGS0r+\/QVD0lZXZBgdOZWFimiUDS3iApxwJWaku4\/Ip2A4lNKm5oZ\/lKyqNUKg8imYiyJidnLoIhXG248ufI3bb46HKWIDvML4YqFhOWvo1XP+OkahW36IMM006bNCJlaQjlY9TSTqjz1WbZYyNmckWo\/Yt8UHEnjyOrRfN6ECAfNsFAsB0RRzD8Nzhtt2OSR\/3Af7TTtqB4N\/QI8mVWUJUhusM8bbn++BMiMqAID4kUmS6BpxQjed9LhPojMT1SJMwNSu+MnvAKKnrA91JKmamwCXeagB8y9U9MXVH\/1WFBQmtEa87VeQiPBRRMqtk7k4t3P0vBpNNJMLiQi+DnvDT9odJfPs5R5Pfw4UAZgD4USQ0zE0d7E8BkldQcrKN4DzzLiJwooRafB+fk7x+Lyam1rVe\/YHe9eg7tu+qNrCqyz+p5RsZFiDbq6iMUVJjKjulaW7+lLwzI5J+XEq96wpWmswSR7JQTPflcDYcs9WO4kf9Key5\/FosyNKE3dsRR+p4Q+7MNzg\/2wMfux\/fta\/vrYay2CDauCPa91+22ENDwgE3OtDzuUIBEBbaNFqBibyB1Ewr1Y2o1\/RxVRhWA8cdFV4\/OyutKXAEBnnLYhwzDtyxIKKB6w8mN573xZ5EsIwzPwFs5VCabJkrgGEfou4hqO5Ga1M\/VfoDrRJk1vUX+ti4WmAHZeRLxMwit7fG3Wm1JT+ddt+zwX8wXIB35ZxfEn2Rs\/mqKJS6sLDA4GKdZ1Zm24pkNDZ01LD1m6EJLdKle4uQWMI8VzbCfHpjgeQnRfyiq864Cainh5EkX1OR4AWEQB44OAsNY+h0bIG8Sc\/7rYR5C4uo8Bo5S0DPvX3dAyw1FbDRmnDUdwGgOtR6AoZfDCkt0vWBi+fHCPnj9eahKeIG2kh7QTqDSBdZieYcIt4O4jPVwEr6KJ6lohRLcFTRNZibDzp8irRLOylk88nGGEcFxIqs6HFM6vTO4ovP+NCqd2fjuUWbflS03ALdsd6iufjgETyXjQ5N+4idDxBcbuBQQ4\/A74eFcSTCngnYMfZ1\/G+Zn4xvwHZA8CV5XKAq686LSJYfAFG3ciI+8iBTGmcxm62enD1erVcMFUjKGCO\/sbrcq0jh3iqfPK5k+9\/ch+KqwjM6XiDiBcAyG39ASXq+fN6bogx\/O53RaxLQw4zkKsGjLQxxMVXtI5KnZPmTeYHGL84iIvafsTjLHFyPrLV5fSbO7CPJPDJm0JxS8oeqKtfbMm1Z7N0v7QkNwCon6nWvhCpd\/6Srp6Wype314lR0F77OTZOri0uYy5PF3JMPSi26WNYACcA8EvumtbM6iESbkm3xdswCIuNfbbOSlExff96ilVbpQ2Hb78QIwWx9+K9mtSJ0p\/KJ\/fbJL\/tm3D21RjUbMiQT\/0AeHRDyBF0usSH763L\/y6HtYauqfyBnBcSXU\/tTlnHFWzEMXQpRlLb1SprxatfRjhPuH0tu6vZdQoNRBGOHAYas5H\/ACBtD3N56Q9HIoh12SFBE0CAwWLYK0BvYQSMPYKR0KPM34+Y29tsW0Ej9moQ7t6pV57JS6fZfvObWjdFKxzJdxEuTYIfwClrMEces6ZQQxRQ3pE\/kFrA\/83C7Mcu5nbs1\/Ag2nZnxdtczmR1ttZK2uX2mQbnVyazTB1razT5wAxu3eTEc2YlQveR8k+PxlylKsYYp8yktKLUZFPIvHz0f\/8Nbn6Cywcy1SgvJdkcFDqkg0zhDZXKzc38uaDCQhDlRwgQGhQTasR5dfoonHQwg7cltUVLR39gcutwHORuEcYCy0d8mRlMEwLXPFtDx1+F5QEdB48mJU1suce+MOZsUzF6A6\/+ylbVWi1dr5V22CbaKAazVOa1tFez1rX+JCyAFa9meEzLjzzcEQDaUp5PXOWFk5MgNvOjmAMZrmzYET9Hxy8nZnKl\/Vp231JwIRNBs1NNlbnlbD+wCpM8Derqcx1Zm8\/yccgn3\/GmNNeYPaC1nCkOBuHUMRcBDUyDCi9DzL+wASOZuKgTXPcrrlVVb08yI\/tXtHkgXftjSO1VCxkkIX+BkYYGvZlL5L9kmZgDpH\/Ce4pZBqUk8\/TZ9iwCBlc7TRK0cNbni+OzFgsUC4Dc5aqg0W4LFbkAIHmPobFf9d5LoeYpcFqfzdEc4r\/PidcsjVGG3gj0mbP7reytADn840FbVLRZRjY+Gui+wHSmxHp3jzEuLJIuBX494Cshgurclapkkj1Ie90bAS7MBNFmRoiEoeJM\/bxdR0KwHAd5pCMAonSpBcf\/0X0fvePLXph3nSafQHt1D2ZqYXOH8UV760cPlp1+Xu92CKQCdAJtz9nmoDf6Lpqex7w3B7yVrKaSLGfhKQyyyEq7Yxs0u\/tAxZOcZD2PohX5ebZ0mf1JVaIEYXm5PW6NBR7VrNgZGIwiQTV7QZHQ1xr0xiBCHMlUEjp2YxYKTeqmPHFf7OGzLzfI6hbILuD4lBJgKgpJn3W4w1UJmltRRfpF5INuYoFtk8BLQWuFviw44KZuLUcAUY4Uc4p1ujuj4H2BRQIyaGB4xkLn14bRMYo8xf0=","iv":"8d2c270895510ff10e1504f8af503127","s":"0394bb5d92d4f248"}
