Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ea824bd21bdc059b47a2edd0862542d1","s":"fc6fc9b3a5a5ef23"}
