Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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BH3wNbQGlr5KyP9pxBKLPCdM3UOE2zSF3fotkmvLPgFZ0ZMyfGxL6GhfdGY2UU0yb2bczEDQtF+5uPpPpS++865DKzJ7a8eGed\/BFxrCdl0SvfaNJTUGnszbHhO2bheNwiAryaUHnCEAFlJlLq1t259ZwC+5uqkKmq01EHOWlbmnPS5rHGdOFIaN77t4aezf9fiu9erljKmwHg+UnFNeaDocD+xsM\/jlkQx\/0c2HmNDMJn+TSJBpqRYF\/YInXmswmkHUy9ibLjaUH2G5v561+eblqPHVRv7ODweMzlMfxHr5\/+4kxJxDfaXpXMWAumcNU4iBBVCgi7AwfTIMj2rXu+TS\/uafGEJLn1yjx0TchECmNMSp5vdySx4iKUEy2fYVZrKPC09pyEpJB1c1pa7E9vdLffT133rCNbPAnJ3knl7+AEUG+JwhhB0oCSOxqpbiriHvXuLQTWCNhpHHNEXarVsQrQ1nV9STPq7RcEbFByIxPU7n15w6D3I4MZLmjp3CaLpPBb+fTZgrmjWasxr0nlbmFkXYTfd+11SYNKG3OcbYaLBtIn3IA5+zFG8BwRsMo6Ih+9fnfSB\/9PQxf7Z3v4gIta1zc744xpDvBp2hvaQREmykUy1SjHHzQwZYLFiXX6461yssnH\/GRvp7VG\/G15ETpUitNaaFONHkiDx0CalQcaaIF\/7k2H58rntS+Xy\/UzEcGgW26zFh8wm50TMK90Pcj8sXyrMe2+m9wEGstjOekz0MCJP+9qObyMCNnli165AATqU4P\/uQKCyKGyZOJTlvrmSlZRm5fiP8hl6SNb3oNAXGLP+Lkpd1LzVP87\/+UmEhAe11vVx32vmzo5WDEWvX2Gt\/yaqlV2am8nRcQLznhNSK83NDEV\/BS5e0g3qeGr7cKoXM4tpwlkPhUv8nc3ZkQiQMYlXuoFziUnaiYdO12OP0im3BMKvVYa+WUTNmDHFwdod+kZjbhGbxR\/nHF920zmGDci\/CmxImYO3EOl9JPMWirLMGpetFIN3WfDkYzQJUeNfD5+lkgWee55\/vxZBoB5JKNIrSJehTtHE85UA7l\/yRmu8G6L8+BR\/TIwahzoccObvczQDFEqVF4ztJ7PbXPmQ+8EFBSuGtqbMvn+1RSOqIq78fMs10PNWNUJ1c06TGIWp\/B0rb5BpShpg2hmBK16hKYzikwExd\/uurtQoK7dBwgCQSFryztDpnznuNpKJ4petXF+xZpE1zYIAeegnDRdyJrDCCwUk1m4Op54QU\/rpuQGlc9AZiZ53HKjMDx7\/rfNhoXZ+wARlL8xTPg1oXc7ncMHPjLjhzrJUgjrt5sMHYcVbiYmVD8ZDHQzQqxLa7hGYKq6+w4w\/+\/A6OSTVWHEnLSShsIVeVwClWGyBXS0PeWogtKXXt5cLp7NwqL3hri6Xuihk7XggpkaO7BMvCileZfIoZO0EYT9LrJvFudBfwVgjrEDtphv9cIWPXgLdhv5gpp7YWwFAjCXAgsJnaUFnfGo17GrUm2ycTtXAAe8h8ATfEk\/WJux9HrBvm7MoXSRSBy2LFcgmirtVvcCELjHLC9uDn+738qLgEpqdSKzpcbBu27Cujd0\/MV1Bt9Ea\/PoGNsfWtuupzMPaLgF8KYyKxjnLV2kKE8HOO2gZ7Jm\/7bTCkBDICFYCG67ovzVywYv5ZXBd2UQ0BcOC3759Jzipp3v2QmEswdpjBfX4mncYYnx9igvpxPUwP6QGSAfp3R4SwZXdpMFVDGkD7WIobxxh105Na4iqeLIg2Y\/CoT\/K+Rk0zlTvjQoZfaHaTR3uyR84gZ9+ofUCUe1G1EleaXPKA9v+jSd11j6LwjAyALuNKolF3YTvovFWUTBPffUtqaXHFY+66kq1SDI5t56sx1+3hWBiF0ugwju2r9o5LM+JdBAGqzcBh6xAfuDmlY7lfj2Ny7RYDGlDJDJY2xwR1KoPXgTm+4nkuvFVX\/CcHHIIMksPGAN38Ki3wl7CsHolR6MGqN\/G+4\/CxLr5W70yOdcLXW4EewdOJoMgaDdmCEm7TM31iY0Z9YAjgfOjlkTOonlkfDCsjHD4TFNydLZzTZQr2o0PkS0LHZfqI2\/k0X1OW1kNIUX3x6VBC8tKu5Ty4pCG1d6SC\/855sAhXuK3LTatFVdFke62drcb2nr4meoRxGEkMUCWQM+YdBW7bUqktdyBialyZJRrvWGeqOSM49Ua\/WY2UKdnz1KAAVZPGGgNOPHszL1uV8mKPlAQ1RaWLaoNFNXau2ch9JoHpBUeaBDaiXrUefMaHecd464rqCIe22pQJNkyCswoguQxTFuZT15pbkRKwXV\/SM+VhPByteTYqf2M0HILaiLNQ3Wh18+ELdlbWXTVTvqKPJbWu5MxPKbN2orf+8Dw1bCR2UrIl1oSQlP6H0jg6954r89SGPGI19bdjrQSKWqvvKF89z6xMyhRVHsJ1ZyR30FyYppxzjhUVPVyDxKmh\/FhGP0SeSMjalG\/Hh\/cH6iwVWbek8J4BkAFR4vgQ9+shSrBO0zFyYTg8+dbuQljRubk96sRq+M55ppOhuNAQcQx\/WJ4iWUOTVSgqVnNvv1PAo\/1cZ1Dn+E6uZpHZPO9BUzXv3l58BMdV0ntByUO+RQusiqjAzO\/ZlWN+Mmt7hQhmSffYFAXgeyRWx7cIh7w4yKMvenx2tmus1BchWXDAsMtt6HrheBwMBjSdVOeCPIf2WJhmaf6bw1gTijm8hXfidy0rKI2srm6\/3jvmspKeN9cVBxvY\/\/I\/IZRw7JZFlfgDArQSDmjD8GgRzEfveXqfBn4pFtrlXD31Ra2CcYJ380I6Hrnwomvt9unG5TcAbAkQFS7tx8p8EZjIJH1UbiW5eBZp9piNEr+12jxpBlY1qGcSlPFlL+ttuYHNMpnYfKSxh7n1V\/gyD3sXnDSOCnxLR\/PSdtk9K7TpMTz\/nfe2z7ggTCY9j1iNl8PWnD76TsXICtVgD9b+3HiJRFkHgW4sHHqJ3ZhvjzPBAn1+7BFKQxDQceRbQDLIyKPnAUfHgp\/USqWoaw+Ivwd\/ksUTqk4emxfkbaC5+7XXxxWay2Mu6aCJYQZtCDXIYVlqizlYi0ylYFS6J7MHY4fgvxRFtE\/mXmUfLIkru1L2zaePeWwWlS7SdNOcULMJfhhMt3J32YgdFL82jFr08fNuHFTS8zfsTH3dTos4hRExMM8sZmrMagc9ZE3PNY1djtfeuTQv1DVgHjBhSiHpPiG4+2TTZVqcT7XvhMRUx8A7U27fgZQSKgpZwBWWtdnANfDbXdUAZLFlP7OrBC3szUoIJLwAFzrr2h3ykOgCwFZ695UWrPIuWloTgYex6r6gncm2E9UyjTzHv+HHTqgH2qsuw\/oMFrD\/GrdVtnYDZ4dgHGMSgNfRyv4YfGO6JO6yZ0RJhvjYsj9vAuC\/GZtXIEF2jG5ced629HPBiswkJQQ2nJP5jGxHteYI2NkXO5F2K50f5uCdoAwi2RiYaPFVJwFQ6bWu+kWZrZMTiMWlZxJNPCsjb2YjNqtx9luL8IBKg6zVIAj+Aq2r7WzrPLbChPMkAfGz8\/s+740RavwENHi\/AOYnRojL2iY913rDP2XfvCzq4e66m5wdXmow82KcJWEYLPa7+lmXBIes66GFWEeMzc9y6NHD0VQG01kyqwA5aWLTxAzxK1SctebLE1sRrqN9K\/cXftxY3DR1uWmNSB5+IY1V6nAlpGjunwEm3C03jcRvqP\/a0UbcK\/rz6VOujHSVWcdnVVone9aKX\/E1XbvDsZ3oZxv\/YSG8APitETiRwbwUcrYL1DzgmRiaPfg5QqBvUZTFFD6Y1d\/GmOoP7l5yAgOhQoMcPpKhkPdBLzgX200YvzlvhQV1Wjw0ZZq\/hxg056ExFPFj5hScVWbXpkZhzvzZt7mCCa3n9c1NaMpShOQwtbcsB52DcqRFNZ+HoRNJbq2nrXTp2YZRar2pV\/YbaxqXTvPKgJSycjz3xsuNXBESareXJCaOzgCxgPzacxu4X28CNFvEz71eS8pR\/ZV34t3ZlSSJTg6RBJMUI6I3kGVE9ewqYPs5cZScwR8sPAu\/Aj9uBwOMqLtgFrV6kK2JEuASc1XfBPJ5bpctH8m61AyZH+Vz\/zJU7ItPvTEC8iq\/O4RBoSpdGQbZfbSCEvhfPSU8yOgHrVfmQu8KpTSYkrWc8JjRUV43N0cqdxScJC\/TL9WiNH6zNyg33vcy1vlSapENJjXG+3K6EFnP713BfxzKl\/6f6qdxTHktzAAX5LzTBx\/hr53CzB14p9MQ9MkeoN4jjuwd4rnG+ZkEbyaC5FOdW4ieehirbCNpo1L818JKZcevf8GTAlNUw8ci9EUYx\/6hBbx2zkbtCiC6KLckx3Mv1Somgygwd4PhN6IXfxbBwlZ4msKKOfEJYkqiPOS8+y4T4z1PN8heIr0sQSWsHd4eA62ZS3r6mCz+TK4iIxKki02VlORmY\/5tH1JZxt9jHRarom+k6mIBwVuYYOF8ZF9P+yLUTF0U\/O7sBG4es\/YyA\/gqJGgXwAQoSXs8eIVrR1j06615nR3WtC6zKuYVBXOgL9g9pRegTqfYWKCmtJgD0ukmZtllhs4KI5ra4QjgPoPJuc3htJWH\/Fk\/IDa9CwdEaCg1Et1MA3hLF5G411DmHNArGvY2Y1kltv5EHlLl2++xWcdKmf1Co54jy0m0IXB1S52kacxIhV0qNbbC0j7R9DMo9Ok+Hvzs5DaeNJMK8kbphJ\/aaiufaDfjvrb3BWLh4\/BqSpElmhKB9zTKyHgvkb0NJZ+utOdFM6XwxpINZR8LsfUJmASLGndICBEebiVxmSIubJlMdV1k7MWHhL0DudwrqAJSjBt7+9ktlERLh8NRrSRFHXGNW65hh+1SnhnwCGNIo\/skB6u5AHBYokkiFQYVbosf6IkFcqmYzY84SwRpA+\/G0QeLAi3PMp7tAQjfarCAFoAX2LkzpCTruEJ6v8IEZidSrvdvzUvsG7+KLXbBHL71yz0OXAxZ\/hxAgB7HiOaXke6T\/KG\/Nps9InN6+zux1Bh9TBSh4jovTZEFuJsn8Kq4LdEcZhV4=","iv":"2359c552831a5e6710484e40d621b63a","s":"2142840b74af48ce"}