Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"51ac713728cca39ecc62acde0ba39804","s":"40dba2e3b30db08d"}
