Why audience segments are the new currency in mobile advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1cc877417ee3348a17a5827e1edcadee","s":"9ada72869a9a03a8"}
Irene Herranz is head of global developer relations at InMobi