Why audience segments are the new currency in mobile advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d5b8c55ec4459f691cfd8dd6d465c4e5","s":"3800e1bdd9b4ce3c"}
Irene Herranz is head of global developer relations at InMobi