Why audience segments are the new currency in mobile advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"32d8cb79b1ff76238b4d8510dfa8c7c5","s":"dacb9a7b079ae31b"}
Irene Herranz is head of global developer relations at InMobi