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Why beauty bricks-and-mortar is thriving in China

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Image credit: Perfect Diary Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Image credit: Perfect Diary

 

By Amber Ran Bi