Liraz Margalit is Web psychologist at Clicktale
Why behavior matters more than thought leadership
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ce168bbd9dc1423d4bb9aa60992b4a8a","s":"327c26853b41c6e6"}