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Why Big Monster holds the key to Chinese Gen Z sneaker fans

Posted ByMickey Alam KhanOn In Featured,Industry sectors,Marketing,Retail,Sports | No Comments
Guo Yanbo "Big Monster" at a meet-and-greet event in January. Image courtesy of Guo Yanbo Guo Yanbo "Big Monster" at a meet-and-greet event in January. Image courtesy of Guo Yanbo

 

By Yaling Jiang