Why brand marketing is key during the lockdown
Posted By Dianna Dilworth On In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"14661ddcc12d0fefb22c237a613601a9","s":"ab15d07b9ac53906"}