Why brand marketing is key during the lockdown
Posted ByDianna DilworthOn In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"14ed19c862231fbad2f9e84c86d39bc2","s":"017a7550555f9286"}