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Why brands must develop creative as a scalable layer
Posted By
a Luxury Daily columnist
On
March 15, 2017 @ 2:15 am
In Columns,Editor's Choice,Featured,Opinion |
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Alex Saric is chief marketing officer of Celtra
By
Alex Saric
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","iv":"ed7e3bccbe330741c22e7377b2777e3d","s":"30c649f507a647b3"}