Why brands must develop creative as a scalable layer
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"bec864b6a9cf098f4cb8750f4f0d29c0","s":"2b6dd1d92e33a2bd"}