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Why brands need pop-ups more than ever in China

Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Image credit: Beast @野兽派花店 Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Image credit: Beast @野兽派花店

 

By Jing Daily