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Why brands should cautiously embrace facial recognition in light of Apple’s Face ID

Posted By Danny Parisi On In Advertising,Editor's Choice,Featured,Industry sectors,Marketing,News | No Comments
Apple's Face ID tech is still in its infancy. Image credit: Apple

 

By Danny Parisi

Apple’s iPhone X has brought the latest evolution of identification with face recognition, but how will this new tech affect the many brands that work with Apple’s parameters?