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Why Burberry’s problems should scare all luxury brands

Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing | 1 Comment
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Image credit: Burberry Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Image credit: Burberry

 

By Daniel Langer