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Why Chanel’s big Chinese TV snub should concern any luxury brand

Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Media/publishing | No Comments
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Image credit: Tencent Video With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Image credit: Tencent Video

 

By Avery Booker