China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry
Why China is a decade ahead in social-driven sales
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments{"ct":"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","iv":"2efa6c8b120d199e3934adee6adc3d73","s":"afd91eb49f778b4f"}