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Why China is a decade ahead in social-driven sales

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No Comments
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry

 

By Adina-Laura Achim