China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry Why China is a decade ahead in social-driven sales
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry {"ct":"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","iv":"b3f322a9c09f494a82374eedaf4b80fa","s":"6f39c0a62dd9cb13"}