China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry Why China is a decade ahead in social-driven sales
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry 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","iv":"6c76b204ff0c00e0ff7217cf90e8d266","s":"e3be047dc0509131"}