China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry Why China is a decade ahead in social-driven sales
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry 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","iv":"08aa1edb79521ca3f93d37e9433a2c74","s":"bf1c65e33d0eab5d"}