China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry Why China is a decade ahead in social-driven sales
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Retail | No Comments
China is a decade ahead of Western ecommerce, thanks to social shopping. But how did it get there, and what should companies in China know? Image courtesy of Burberry 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","iv":"bb4e81ca7ca3276519e47dfec5f4febf","s":"4367ab9c8587ba5e"}