Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior
Why China’s new lockdowns will not sink luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"e543c353203bf0cf0a854e09fb6c2a3e","s":"cd35ce923a2b80e6"}