Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior Why China’s new lockdowns will not sink luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior 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C8d0LNEwJpFUoqLHw9O04tD\/OdoYaq9oO\/b6Z0gaDZ2q5hkr3ucM\/yxav+qs9mlqSQp9bM0W1uifAC\/\/DvdAdZCFSIAdaYBeXc\/6UoIaZf68Cp2QSTBN4+epzK5xoPW2y9IGUXfym1rqKgFiWRO3tFe57dzRjE2Z6j0KqL97wb361PAoB71IHGw6T7O3Sl7K5KVw3jDcvcMjVlwb\/fSM\/EJYW6M8RDoThHYDNgEYepcgfJIYt70vCAWp\/syMtM2NyvtFFsn0w9zm6f\/+i74Kej8BDwLVSOrv+Mr6xXZyKO82b67bAslmbaUZlAJg2goZZoAWQf8Ihmz689wS5fPykEbevLD5YNNrx8HFUyuTx2tJm89nvOapsC9Y9QF0zbkNMO98u3CDiG9LNzG6MTj8y5zgmjfDoXdaJEITfEMj7xPS\/GpN+gX0+GdCD6iJSmgDKAQUqS\/ox8LDP8zoeBq5t4ES+AUoOcgRLcfmwEFTgdm2aModZXy3pY0nOxrXcV2YrvhrNuWfcE49akAON3Lw8iFYDIr\/XqTh5DoExwf0nXWnhH4ELDKSXos4xGiIUv6JyC0577bObreFlyhGEpD\/1FSdzxXS6nDrginBQlWDM0lSVCKB25Txesj2nIe1RxoRdoHvg2QEj0Q2sqKfGsVYfVBSn886Mvl7OZajwSvXziZcFjAnoF65bRWnVzXjABzB6Bv+jPbgrV6xlNUz45VFBgKs7Ce2I\/wYRLCDccdDIzhAX9xHuKXMeLKOKlwptrxTgCe810tdkb2rcYJc35\/pDNhgLCCmo\/0FODHCXuds7lY+ygd0OwvmiwNEQj5OnQriHy\/0FK0UlKjO+x\/HxIBXGUfoB5BWbeVD5p2+mUM63Wx5G30uGPCuYqvUqwhBoEAqyrVcgDQOK7aI0txnrKxMHsv+p13p1AT63Sdv7uEBLvlbP\/RavGDAe+l9XNYi0wBIFKjIVrMTTsfCVNH3YyK77KPu99pNV0wmnTuXRs\/mN6eQpXL2UePx7cmy\/khEJUfr8az5nmWJO9l\/vQjNieJz1uxxkHyMY1kXDuGTHRb+tVGfJaIwdqte0DeYfqBCTVaDyCnu7nZ0EJzkp6Hr14BQYuH\/CmUqcvt\/7y7i1pyH4FuXLodJiKrC3f4xYWCgq01aM3tre5+pOBFizd9K7okV6n5VFQzxI\/sK6NCVE1SvddcMNNPX8fKc\/oZQq5zVJpcvwPA62KcBF\/OdA3q79WMhYWxwQKmWPt1J7UVg1o04SUdJTgBaywQQAgFLDC1bpGQHmR93j90w2IXZCiKXjtfaOXGftqjc78hdFod4yUM0g67MK+sz0t488Vx1l5bRVpz85FLKIiU1+QDXbbj8kl6i0tEsDLVM7plNiNhYBJFwnJx1tHPD1b1dzmFRWa8ZYvU\/qzqroDx209Sa8ceObmuGxQH\/l1jnXC5QlyRQB8tTKd0VU5uj9pz00JbpW8CUtnZTiIJ96GoGAAx+gHjTHYWqaBVyKyuGymatHvQxKjRtp+nYrbwXsQKOhovl7iTwQnz3QYXirflK97a2cdCE6z+hxDI+S8PPXDfIb4YsdrpPRL243ftqhRKXMH\/gOr5mQXpW+dhmE3f\/zE0hhh9qM1LXfiLVtdZU2IFhW8XZx7mJRDfYinOlDQ\/EAG+YzskgD3J9SZZ8kqrn047PMBPJytUoAGMS53plAbWAUY1a4Am0GKjyw9gqnndafS5ypqJAtUGzQJADqnYWXrTHVHJ3yJcjY\/zr8dIJG38hENrOo5mzBBZnqKjcyRJK6YkFcFuqMnqXG+VS3yMj+v+WPzlnyC5cf\/S++1IaC+fseoZLLkem4TC5IH6S+iAiBFHFRGa3ZpPSA3gA\/kC6JZdUpYMHG2toYfPl0dwEhdxfglHzRr3IzxyAoGiLti2tEF8HKQweSuflx\/Y4jwhlbMxISoii8wnmmjDu4yeZDMCDujBI7TXrEVs6FjGtBcnnSho+McFdRMmnkuBcIt0aQergCFVEDPmgzZbnNNK1bMERhB3ioqCuL3QFZQzeGsuOcSgs1f9POVQVx6g709S+E8WBc74WGAScQCO0cBHSVIWE0hz062Bni1pcggYEEWo5qL8c+PZERqAPkf4mdaT4sFydgDUnMW8P5viGOIILI4tUwHJwcVfEreKnvhRU9H49cT81F487bULHjG6NNDWQjZR9EDR7TWK0foRKzq8faROZbG5kAnrK4E1lCJwvESbQdXtBqeYIFC4iBNan044WdIki1zAu7dyJsTudhX2norgQyMdYkF4sHoQBzJzrLePW3gTCbNDh\/2huiheU743hr0E6JrxmHnrK8NYdDbg3kFcZDToJ70m4Nb2\/jJp5HbJmmQdT\/sOEGNr5sAsz\/BKbhgb4Cik5Kwy2wQKXX1XW0IDGqSxfFTQdr8QOIxXY\/AQGzosD62qU3w3QcaAyJYRJI8hCupCLt40o\/CtwOWkRnsBV\/Xvv3Rw4SBzQPdnn70J1XuYCoJx94EZyxX5fr9XHJGjTnlG0l23TxEjTmMSpyJOTz\/Z\/3LQuVozLnpfNHMqfwGvZMcQHooFuAMCqW\/JcmPJmeRNQee04AFibuUBW6iUFlTCmBsfXUWwA1WGLpAKntvE9S7tBFsvnaJsd4BYjCU4DnmrTekYKI8WsmMMt8ZIZFyqq\/0GOm0n19iLSOwugk0Fh7tzXGAwxOB859dpvcsiEdzAyRg3Brk2BgytN\/QAa6jiWVcU+iQgYhMlbmcL27U8l1eWACqu7qVTQQ3WuHmOWoh\/uXQxk8O43WTC3GkttxxXHVLmutKqwMw1qlVpwGygxlZhjqw\/sRPG\/Pff8UKif\/CaWXoyieBvBW1IJzCV1muok2fYUv77wS67KRMsAYz7kcOmxHTend762kIJnfIwlh7RN9z5bUQ+\/fiUlb9tdjTAegQ7tOEYq\/u5lil6Nd63ABLU48QsGR5vKI087uxQTPd18UUfnVpFDJulDn\/4RrN\/3CtuUdete+Hb8BiZ5EHGKD8JvsoXvPIvswcBp\/EqUcrOcbLQg+FPBfn2b5mYgrcTaYzeLraVmutS+PgI\/F0dJAxyQTTMxtI0zJPjsFcIga2NBpLYyV4NiWXjEu3DZBhp+P3Ji1GELL00TUOzuKPpJV9vRs4fEIOD8EOtAt4Wxo2w3MpU8mJT\/zbgggQrgXEtFEmpoC2AKqbM0\/Jc5LsevwqMzugK9z7oh9KiAHGSz2EKMQutBkcaYymn8e38WOOJIS+dOOlwr86bT\/Kq2c7xASnkgO1F1uaJhZ3poZHiTCGWK8UBEF1l5um4tj6BAg4OwFwgVOlXrxheaD4INKXH3+Zv97abdLmUZ3aCWaiKBhDesjXe8yA2iO\/+L05uYW03d0oFgHiHhhHV1fZS5snudUsNplrsOaESMINJ51NwloQSUAPjFeifG7j605OWXF7LLAElpM9bPUz9ge9QfhHbpQYTjQNR\/izr92aqC\/K374Ug9vvTKp7zS\/LJRvOCwcugn38vLMNNoccBfcVpbvzMyzJ7vVf8vyVeF9Jj1rb850mVWq9qmwJZ0DjDo7fwDgkF68j1erOOk5h\/aEUOCEpXdUEbKU7AoH50uwq6foOh6YaPj7jnjCdZjLeS8D6aTlANL9P5JDy5hTA0ShXGw3PvncoMNFb43Vbt7qlAJInFBzvH2L0u\/EbF1X4k8XUbs9qoQ1lWjaNOFabwHwrUcu2skkilbXR3WZj4Wgq2XEwWfKfNpNdOKFUbx3xhfrM26Y4PfZFqFv2UTeQQQ6gWmOq03c0+6td79zokI8V6BIJflAtvanKtsNk6X8Vsj2Ol8A\/xQ0HeXdPHSTU5YyZOy+RBQpmi3jHQz+vwnbVdC66fLQn4TZFnl+DKqVhFpkHnX40xWUYXISjChZgG+diZDhqnbMdtzZItSypykWwIzfXwlriVrwrMvp\/SL2uV\/Sk0ZwhUTrDal55RcsKS6MVQOPH21NzqL3jXTFFU8DrS+TV0qLfX8k2ENvxFWp1TgDRllWwiVR8A+qBKyF0XyBzsG9\/aIfYObH\/xpYf6\/048S+A9l155\/nRbl+oSUOgVMkLLxjnlaSkmaEQOKp1fTg8PU18JtVmzZwdAD+8CCGTYPnUOImCRBS9\/HKv5qlqNELHSTYwoxnAs2JPhzM0rN8DYLi8fOFDjMgm1ewn+wwIg\/M\/iUzT68ieAnBpWmYwNLfdKWXfcMWyTZsyWy+0ZefGs4glkCWimQxfSgJ7GY\/jC4bSJ8GvoRlTupvAXwyo9qtqO6l9XerizRerbI3fsihAEOGwA7hoQtoKoTkukDizwzYrOr3Bft1Wld8Ujf9bDtTKyvHbvMSiRyN5n+6b0qFTpAIJlP5hvoOewwEvycT5b76Tt4zKffEJoiX83cotYB2D8wTWm8HGX5GjHYwJhJzLDtF4jJoIaeMiqFxyZYbTa9GpOzXsWreznknkujBs3KIuWykKlY\/nkDgLVPZx\/YbQ8CZ8hKHP0Nj+n08Eoi1hfOWcUumD+ONl1RbLVkZOnK8ypTsxumZW\/AbbvL26zHcCLJf9066KPuc7lXIZ3L4AxErT\/t4JJVJp2+VKoc3wyWdSIo43TJ03qeawxYhS9DR5jb5qXlrkojxam9zU++VErMnWglszdmwp8aEqWTTM0tdHT67CJWdoEEgjvqf5kBaYk4nxexJ7594RioToHZ6jf35rD3r6X94K\/SlcYDCI84Pm++46p5B8xXehnQVSBhKR9\/Ae+wTWieTQDgfExnATbo","iv":"6a37d99c175032bc057d0b98a6e43539","s":"fed9f26b17e07101"}