Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior Why China’s new lockdowns will not sink luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior 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","iv":"2467c32f9d7e6afb6357cf6d403465d3","s":"4232273fa630a11e"}