Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior Why China’s new lockdowns will not sink luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior 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","iv":"85f4a7af1717f591638ec441b6b4234c","s":"d07f27dfa6051fa5"}