Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior
Why China’s new lockdowns will not sink luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"361bb748317fb8800f9abe8c358dd2ee","s":"ed86935360a9c153"}