Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior
Why China’s new lockdowns will not sink luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"8b670a61ab97498118dca92ba83bcde1","s":"4dc7de9fcd97e478"}