Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior Why China’s new lockdowns will not sink luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior 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6V47TtvBg3AD7bsCgRG8bSuw3pgaMYVesnCvYLCJKGV+JI7qWYqRKBDDVuTjNCV89R39Eh65NJA7w0p60w5HXAgWsjjRl9uJyzuHBnKg1ZmdNpA2sqj7sqW64UFtgAKr+omE6ZyJSGXrMPL1X4q07M080Dn2gXlESQzo5oZrMO6rSqSQNYQ\/nv64ieGAzfFsHJmwHCQ4aaG5ar56kgWmtGdPvHoJ69kinam8W\/L55tDFfoVaNtvzkxaLPpjcuP0krCh2PloVWB8jFrt8BtKo1yNY3ySiEa2k7pRkaOGNNecC+8te8hiC11jetfGYmC5w24jHWqHsAgIUdb+P8AggQm6dt2XzncWV45jl6\/IywCe38VjjSBmL31TmWVIJTb0maOKk9FjtDxBp2M1yfH5Al39tHx2zFtslrnDSZQrgEBCdiogzBtIrJisJUeMxlP8OBf\/tQQlg3rTzUy6NsO0CqRAUBFt7tH+dLSNpR80lSdBeM4x3\/a1JsqzaKGZkxypi5+2zYySvMeoeTampvSqrGmOdsc\/kcGkx\/zGqOQGjoXY6VkXrAa9cn1xpwqGmLRoBxvNvF7JIk7leLBcl6HtvNw41TDaNRowJGSN3Lc9phIDVBLfvKReXvW2ucVwFxy\/JDZRn6CeH5TW1JHRRqcNb+j1IODBr64NZTAlvXL1StTRCQB9RLYcFtosohIS0WIu5qmezW\/9VjfqS6VyDGLcqUQGDRWOmb7Nba427q1iQpd+H2TqPPcx7eI81W3FcvOte06TQ5Pis+qWWPOV4kKTkylpWNT6dq8p2IDDgJ\/E9YEameu0rJJHl64rYizI0SOjpkoJwwSAx41opgz8lHwfG9EQwAuxMZ02aOHcZFqmrLtqEp9CB30\/U+BlO2rIHmmswjeJusyMLhuwjXiLxhC7366bk+vL0EJ\/cYhNriPAy68lWjarnzmFkifhfO8lk5XmoJnU3+SeGe+wWObAXHU2vnyafMn0FBn4fod54r3moqC0j7ivbLz+BW8QTKnuKrJiZ9QPhoDPzQZZkmGuqKfZiPnNJyq91JuXr+p53cbo\/JOKvc9fDf\/FtCBNxrJh7O3ihTSIn2XkM0xAWOj2gGpc\/KMdhQAKjirBjz0GWUGgWR7Qz7zM6MscIaeDJXisVbXMwCstz5DNaDbO1WivfBscJ4x5XZvIHrfcEKXfwaDqNV5NYyMAk\/w\/aiyX1kNn9i5tsZ8jgwQ1PUDXBVFwuZYtZZfKZoP5DBtFCqa57+iGjBLxABa4mKYLTe\/HhDwUyS5Gr2HdxVQX1lHEwGE6mN6L21wKD9+muMQC51lcd6m3\/q4bntbNkOJGSsvSF4sJ5TVN77ItAy751lR54px2jTzipnCAoCTu\/KyRNxKISTtBbU1SuNwoDnLwaoKXgn4rvRM4j8nfd9Wd91o3hM6pnBZz3Z1T0psSswX0r2JMYb3KWwOvqjEYOvdGHVCT5Uc+c2FbyGsSzta+XOR1q+B7su\/OFr1or\/FPvKlK+MEDEkm6rnbo6HPk8ghUnXeF23crbPAVc1zvv3vuuLpngEEBFUyXldzliAF5LlnMQ9VQKE649MGV+J+TdXm6SnaG8PeubGPyenkUvAOFI4BHRcdz4G++DVQIl6qA1rEUv2xwZSs+iiRDRwC4yW0RXk2J5HWng093fw4iuBU01Lr9r1aiYOjlaNtgDoZePJ75bC5ljSLvJsBqWzt1kmCLoTKnBnC7mIKUNWI0w1S+\/MDnmr7iwOJH48A1vnfqS2YYw1broGeV1JbhEThnFr52lnIKvVms6R48SVy9sfoJe+p14irKD9m\/sHdz4QQjYFat8LtH9xFBoLGr4fa6SrI3TyXUZwL9YHYq6jQBvPLKcqIIqfNR5986OK9XnYa3Ntdk1sUCfJS6EzIJyiIQUqEp6o+GBy0dEPDYgXn1ktOYagzXh6Q2CVFF4RNVg95YKyoakLnaZO8713teNn1Bf0izdnr3brF19Ge8JwDHhouGe8GFGNPbGXkvQ0W6Oh63jEj+uWqLQai06F2G1s1\/IrpQb6xJtIYYe\/D90XwCLHDCNMI7CbXw1O36ZAc5+vG+4Egy4XdE24Oib5g3pI5GVCixXMUI+a9uaYq8PHx9wQks9WW79JhSSdQD4L9XXLVnkIH5Vrq46eQi4VuQpGG3tZgqQhbSzJjCeCyxWvlWnbO9llj643JR0FQlQW7kOctaxftiMFPSeVg+ly0OVh6SvCrC1vgQ1g4xlmmbGHkDS5Mw7uZegifGYm1PK8p0EW3Fys82mHA4wV\/nk36uflYJi\/XFKKR4jyZNe3nWTEuw8w+ZD8JLyqUR9KvU1+L5QpyabwjTnz7wIvlMIP7X0ZiQT+MCavph9kalRNEhCF3Du\/AArtYLsq8V8SUMEpsJOZ+K78s28+IWA7utdA6aqMJt8nWmhaLNEUqaxFTnGDyepZIgcw9lG46yNSCQt8VNskb7sAiS\/aS7Ew6sgN4HGsW+da5Ym2\/vhzk9ZKfb2fWhvPZexlge0gFYHJslEC9c7uDNrPp1Fo38ZUwmOyUVi\/B6aTgeBm\/hP7Pof1dq9PXulmaVBEzcN2mWDzdSp5KPRaIJ6LAD8A\/WlSKsk\/NdY0nq5XsH13dOaudfPjADN1qQfQTtzXbV0FBxRTJVeLmWsFrvm8Pl9RZ2jOisDaSMUn7aCYuYGI+7T4SHIU7p4sJ6SfKzlrM1i83Xcx4lRQ531EP\/Tan4qw5zR0c1C5ePeDZytWicE+2fzKm7QVQ09UoSBvJASQ5JMhH1FgujDxQBMI2ogzHSQhvEuVvSbkNzoM9+U9RqdgzvV4408KNE2zDWweemw5ru8fuhv0zoLn\/6OpjDuc60U1K34nqTEbajX7blVAP7HqzLh6YliGlc00qCfqaAbjYiYQPzGC22WzkCORAuBUMjgblQIO9vWa2ypl\/QnyDIMf+wWKlA6en+GNqAsW+mt6RC8lVCGaETc7rcOutAWIah\/4WToqsVStehGQcJ9kUAt38wkPOqcPqgLn+\/oi4mJLaqz2JD2OphlZ0MmIfFTm0bVaZG4FJ+Pkb7yEvoguQOte\/m71TpBzAHfDLefD6sAHIzta33V8p54u4Xb4RxtaI56FS7vbbyQSzksflHF318ElzWNckNnc8DKOBmeJ5PAyIGyvXVRslXxla1vb19M6kSvqzOJb3XxyHiIWRz4acI+0cVmCu3IrUkUUnSg\/dAlOLu7jO3Zf1xpMvnCNEX3\/91Fu2hlo33lrY8uQ6Dz9QFuCp0jx7KqRPP0qQiiu7KQJkrChUkcA8rbcYFsSj9er2eXxhHjuSOJhDQXMXikGqTuFsApHpTJqyrNhaGiMlAyW\/SoIOYGcgcrisJ5ozBHncW6SFz2Kdsw+H7MqxtL5ysFZ2SUu8gL+uM86pjrn7\/WTX2cS3iBLKd84R3R5bJkc3btt3cOe35p+O9ea3UGmdvl\/fxjnJr8TCV5LewOZAD8QOdlgh+YGYvItP9uOAbZbfY07jIAE6Q3jjkiV7SiA0y\/8KO7gIpCv2pNGZH+qIhic7koQ0kaK+MFtxarclbHlo6tRyG1tF59m\/xirK3rh+uOD9fDQq5VTdZSqLQMUDrGQW2v4jkOcU9rwcoxXYi1uqCdGkcNN99kB7rtAKAzznl9X00hUzO69\/JDWOogfEGpYrdCgTeyAItQp6u9O5AYKUUnFPLEn0TtAXP9XrBJAiLok0UuRTPaWoCU\/C3MnOZamkkmv3xSreXIxtK0j+WvbywusF2djkQ\/xUTFY7HsDv\/OsmOWZ28QnDhVTQ16VH+fg6BlLmpSkbwjlI791iAb6sHpGGEjUXcddJ\/jmMMF4zhdkEVreqLNFnXTFpGRFGN0D98Xdq1Sd55lZo1XfPXjVnfwBio+IdTVNDSzTIAC2srVyNqurwrATzqPn3UGHInRpM+7UuA1aWQDdgN2vVlsSThz1Ig81gVIGVFJf6+wURlLa6sbY\/nGu4fThGXAdofvCMNr2bzD0ZJ1qXcsFQiju\/Pan50TYbmuremjXv2Ui9+8VB1PWe8F1F6+Dd5bQKiPni6mz8GT+BEb0u49La3rGMb428N0F8SZccAtE0wauhiFZNTaXBUClrKmfGVhvnCAkx9VYR\/TYdpzCyu7lKJbMS9y8jX1GH8\/NeiZwxATLXydfzUpJ5m7DpxZJCuZ1tVu05lYKnASeKWFaoIB7kKLmNBmxwt0j+FowsSALUCKsCsTdRmY0toDPt3AB5\/q6ER6hyyVyd01L3pqTdr7OXgMDBOpGj9iZ5v+\/WubM2FRkGGTutaX+lX3NQ84X59pfY449H\/kXXjK1r8Z4NYQ5duYF8Iz0H5neSETnzZGOXKSbp1Ox\/5z8BQ048XwqYYXInjyaXo\/xHlnSQnvuJHA7h5KwWnheFBDrwoep\/EglvWbdNTlcfKIc\/rdeKstVTvfi5RmMSh7hdL8TaekuXKTTDmuNVVXAh98lGJM+8hVyAw0VDWmaUANLRXlMLckrm+CaDZp\/+xjenzxp4XxFCMQOlBDMql857qA8SVPjdTMXlsxJ36rHpV9k8uA56jNYSqCb7beZq7BAQNhyAT\/aRPGaC1EWwB+RLFZxW8zu\/MeSHRWVdv\/EyAj7eW1sP\/L0Fb15spe8MwLI1c43BC46msyFqh1PPzvCAXVacQ\/IFKwkdg7Kl7OntwDjh8VenNA8pC8iGCuV5sUoIzLHDaEQ3l3BKjL8hMaPU+pK2vcnYDRliEQ1zq+P95RtYyB+ch5Irdu39HoK7j","iv":"2c95eff0abde10d5d870a355bbf4da1d","s":"7aaa5e3b6c10f54f"}