Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior
Why China’s new lockdowns will not sink luxury
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"951c078d953cb2a892c223a77d6a57a8","s":"db0f325a877a04bf"}