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Why Chinese consumers buy fake luxury

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Image courtesy of Gucci Despite significant progress on the counterfeit front, it’s still easy for Chinese consumers to acquire any counterfeits they want. So what can brands do? Image courtesy of Gucci

 

By Glyn Atwal