Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"d4d990efbd3f67131c3c0813eabbce10","s":"c16ad08a38a855ed"}