Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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\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