Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"3f4bdf17cf5c91623db422c6e0c7767b","s":"fa2fac71910689f7"}