Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"e1528f3e8b24a9e793f9c81a426f821f","s":"2e2d5cbbe86bf9b7"}