Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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sACUYeEFfBzftPaXB8nIXqncLS4W4EE2DqKStHrYDDXOyhiN9WVh7wbAYN0wlvYJI+rV4VYYCpZvKSCE\/Pap4tSNhbWV92CmmmbjpVzofZpz63FVcWAwFJLzZXpjXW6h34n06W1MtZ5XNIoAZu91hTyimXx1uSl73eCncA8OzOWyhRJaP8McH344ISkMQf2nGIGwt\/pMxPTLeywCFCz5ygbblXp8nbPoBK9O6NsSAMlWIKKPRZ8iNN62KG2eqHrlq\/btEeFF8hmLZzg3pDbIVVZRknQiNhEbmECOT6iRha14+uft+bCbgklvsHL25XDErtdaXWpYeBFGuNQlp9BlK3MmPP1aX2Blmx9i1c4HhVJDH4awdWOdxlKhEfbVcHLXJQiX3EIZYEfs42OgtPz+Fo6jpxz5ccm\/zmAKbWuxcDEw+cfTB6tyFdz\/L5u\/9fK0SFOKCCKDM\/YX1VF7J42VrtSZqQeft41ZpGUE\/i3e1+YtwbiZhcYdXy79r+0\/J6lz9Gur1KXW7PSYnB7PoIgIuPwjUYVWhjxGnnuQ43IihuG6T+T9bmpCza7+GTLHsWH2X4r1WRFW1SL4N+dX1MowJE6zoJ5IGaFjWnK4QJGXtQFbrjyN5dDNueaTx6ZtqobcwBvcnaSazNRM7Q6Dwl1l2eeVKB0+koCjfdVUG+8DJpUPLrimzOtROvHlg+9CnZ7HqpwBQNIQMpbgz3PPqyaqKzQ0MVOmhWrcHLRcZ3o8LfBlBnNQgpBE2bmgL1XmHVPdh4Ns6XOvTxZ0Xi9S3TTNX8nZu66fO7vuZQBFwVbsp+YBbjsvJvX6rf12sME7LqsyzHmVeG\/JadAtRNxP2T6\/4PEz9tyvCWdLlbyNa9uP2madvJVHLbXnjMp7hteRqD3TQGMao\/eQXiwFaQ4SHPAfhLTwb9qNwu4CW3smK\/kAvK4slPfGsEGWndMF53xFvs9kY5U3UXdnVJ8Vq5SovZwLcb6kA7F9S2PKNz0bw69m4R9RHj9dKHCgtDxfq3yWvYYUzMpciPn9gy29LLeK0nP5YJOeP04vM+0DThAsswRIUeccf0WIOnWePB2Japlf5I7cAOQcBNHCQg\/\/09fixlTjVW89qIj1d4oXb+IsNzWopRTfOBUDZ9e04kycLuCP2eQh3bcyZv15Adc9kJpmkwu+LQVIOkIuNavYOWbSJ8r1GoeWi1TcQZwUwFbZUk4bNJlAlqLE9TKbF8KnEz8KUwt6jocEhKzjabtqSlacRSTfqbojl4jiGQ5vdXOztNcA4MULong3JgzgOcxPTbSvZM4DzyYxxBDwz4xeqK6j+MNE+cZeSaEYvXO567pLzj6JtAxLwAfH7eNeTof6GQvZRoed\/4N89rQi8tp3d7RhKGxDiFew4Sz0fSC3dcscAnH0v5mCG6Gp5dMr2mVaSl7QtEpbMRhk5hWLJWVwXQ7zdxDBerpyvvglnEO6ZyTglCQ8N0LU\/kMNz02Cwfpm4I75ofZwoBHQB41cTblxaBqlZqfKkg4eUOzUDr3E\/g0JtdfbIQdQFcxfBfblT1sbcpd77Zw8MmNOztt5plfi9iZiAJyR2+jqlMqhnGqAHt+5H6d86IO3euwxdsFBWUQQrbkRVLmGikemyIQpwunXAdcm8i3JYtV0fC8BVUy3ooLviPLuiZr\/iRVa3XVlay81pA9KPomhhVcuBekTdz2pV5Ydtl5lV\/FjUsS38Nw6zNYi+E9FxyoTe+901OWMZY\/87eTkwsg6wYjughVdz1jtk43dW14DTGzk\/1NwtcqH88LHD8hzKP3K4j3ViCtfodX1us19TEkuuFGdjqu6LxthOdiIPWTgRGZmqeOtSyz5U9DSMEpzo\/Ca7XbKsVIDwMALrbRbxeFa8a8fwbliswGeb5Ax6JFPTanBeJjb6kqwjmDhxWZh4hliRxGUtlSszfs\/rVJ6feusHU5WV0FJbHtFPlO8VhlrgQk4S8w30tchGNMeC98fMCy7z4z2CSw7Qf7Hb4DnYZuVRuoA\/taLS3uYc59fjPs8j1nMBE0Ys2ScaWQC4nq0QzkeRnGCxC6b6kRGoWnvIpdpRXAvTDno6qK+HcpQ6byToxZvoBdeWdlaHkrXnh8PHZ89NB\/vFyaim5OfgxYGyZxTZHTm+E895PoYgznpEdhhTPFkor511D\/XA\/Hh+Cae4RpbCAYGdlC03NaiROKd1aXmhsDGyrXXFBIsXvrJMxZVzmXQJ3SJ3cJmpVB1+DI0gijpFc7ERZopg2ChA6ASZevXS3iFg+wviB1c9GLBiyobQsPpcBq9OvQfYVJ8GWGlI8xeQ001v67w9c6XyfAEbFhG9MCzHHcnXTziJCSy6lw+P3B3prVF2ixZjd9RDrbp851Nn9OASg\/rbbsBoJLGKX6nOYAoNczKN8oeUCJ9yvvMUDB5Ii6Cjkj5cu76i8elX5IaEVNQiI3YhwtuaQQklSmLkd\/lEszThn8W82zqKiChamIsQ8LHhMAkTk387zjjFtzvscvhQQdpaaOlVnlULtQs8VIeW6WDGFtpetTP8Fyr8upK2wq+zWKQ8xhzg6A\/dd+Pn+dnJwuj9M2ITJWI+aGtfZD+pBPZS5\/NvM2strGKfI+BDx5tRpICkjRAVICeY2\/25nsqgvpYMLZZCuI0d6GRx1LHjh\/k97Y2dc1VEFng5+857YC5cjqrYt8NMWbzdb7pFEmJkM1M62mQfhdRENYkeQzkcKWjVBsoCXWGgo1Vbr3Gb6ImjHGvOMpRWe8UvSxBAgwY8qzuqoMK0hrEFpL+Okj2Ziriz0SXb76aiMOjg38+EMbq5phe0fdftkEW1U9XCrgsifm7hakuuVGciJ+jGNCbJSgOVYVcRDEcRSdUcI\/JxS3ZFgVlHpo3rFrvwFPmifUr+kCMPoY9RfNOuxUQOEOkndK\/tSBxc5V1KNn+KEspqthOjseB0vXUZb4fblFgOVCZ1rYGeLCYucC8QrQtro9dI0NwQv6\/tZ8Ts8bGmoBalPVTFinIQ0Isk68+6zpO\/4SD2eqY4Z4aqnD\/q12i+5UgxVCAdw4ElwqZeszAUlryTy5Y8iOqe2CRDzCWRAxgfpEeckzEeuMDVCXlLxd9VLz1MUzBvIXeYvj2m1XJ4fDvvTb1Q1+xyvUWkBX55I120sEtaLiBIAeC\/KlKwI2fT1+38aB4fGfXk4arsoOo3344sPDQhCnMpjJJ7o4tJ57QqPKcmx69UUY31NxW1jnKfcNqlLi5ng\/ozXh4KJg4DBq\/2ndHitxsz3x0Ie8\/iOBEsXjwrNmHkHY+i1Gve5bkVVtnSKb1ZqksbnlbFst3TyEW7tUJLXROroh\/qKEnyU8pEbDXfdyUg4uA\/Jt9kR7fkwfd7FVBHiydVmc6C+XGR1FnZ8mUXIVuIr1M9w1o1W91xNtctzqq7JsN36MO9hn4b0rGIu4F9IuaEf2xrEGEIfHprRPAIYBkynfWZISdvPer33fLHkHoIJcwxQhe3b0zoG0Xrqy3aqWL0y5QkbSzzfHWc5\/2uZDpE52YFURYmQuPxLFdM7SsbMez6sCf0mizTaf2fXSTLvrl4bfGUnTt1OmdBw2ozmxgQkokss0BXDer1RxA7wZPyMDrxX6Zf1RNKic\/SHrBnTWaeWRzIB+QAxaMUTk3Wk6gplaU5lRKOcadlLkF8qAtUtuz11vhyMXwxeLAjUY5\/\/iaAr1jbE0Q+aNFEIS95ZAM7fZCooMP44MDxSzTvasB3LqVLr0Ied\/zqEIiTFCi603fkZ068uMukHapbGanPccRyYobZjiDr6hgqnqff0e0nshZ8WQda2R0m12Ovyjy0uOx1kPQrjx\/6m+InWEVjyxUwnDoQD2hzeO5aioYJhE11+Cw2N\/+BGIxBJTgT+ANVtlIYg4YicMPcrV4ewvsCUy\/5HMb23DtpvxpEz+D4fdzfTMp42a3e\/lh+jMHlYGnZhPtUW8ww0+HWsTZkOeJQw4kRD6esozSVIrBN2gWHh+b37\/KWEQIc\/qDcktvWgpHdzxYyNyN7Isef3DgosgQFD4yqfGlxGgBQaZaiTIESlfZ+JdPMomTVSe5OkbwHC+Li9BUCH\/ahFUr6Ry1ciCV1kvzpYk0aVjUMUjbp0AcZ7Zck23u6HC7IriQUxhzCxbJf97WTy2rBi5MgsJZF4VNlQc015B+J0P5bT4jZMyJulb1b9mcpyyqLifi515YFJaAmzaj1\/GRXLujlitAUcvCCjr9wY3vwV2M+xd+59fVrqQDL0lQh61S8wj4BKzBcNVWGOIs9jzEexGJFifiJ2t2vPeCQJ1W1g5uu5GloCjLyp3mUJc880UEHooRj9RlvruVSDt92HRnKKfchg29arY1ogpcFw47XwsTVl\/CvWfxyQaI1pMKbaFGDjwWn4UVci9WFXk8Rvqff+Oe\/I6uPe+wXRixHki+pAmcoG+nFF8SuzX\/Bi8GthmKAZW1bLEF\/Zdj1T7ufTc4MtH58x5n1UVFrj\/V\/yvoa6KN6RnB0Q\/5Wmbxut8r1wndVHrpgVOp+KGSflGsClvhHwpYUjO5yfpc3Nr09FHZAgTMSrKhmVIEXehTAiaEoTWa883YTNycAC2e6Zh\/AHTpoSlkWGeDteBkSuljGHbWW+6mipZWwZv4uFoxH2TrZWab2\/EJaPvdsUGwW3G4HOoJqY\/mZ8JROAfjoubOe5pyzxJXR0KJOtVMPWzfeHRykQGUeKTeZLbVzDQGfC\/HwBSwWzRzvcWG28Hi31e9iDQPwQMB0e6pOxn+zBH+P\/DyO\/LsL+Gx3jsHTTo6YVyAIIQqbeyO30O+DFDnPpBMc7vVruzWG2ubbWyDf4TpPdqfaOAUBxhG6ANEOuev2MYGW107cq5geIMmSIjS1aG+kIBDzy+uX\/g6CGj0ssJ0rKHoSVO1dRZBo3DLKoBrVTNllYDyBe6ShyGh+hcvwYmg4jjgpkp4Y9vuB2lgNDStVV54sfase5hr\/pozvjRJjhKP5mqYhx8ngKAcIslL1oyudxJlgPparKDtZ84tUAkWw4zblUBPto8ps3hpeUYiQwS+Gf24YwWZ79LqwY5uvmBCs+Ift+aT7MilfbcFM6\/W4L031MlkfBCDbBDj8rD2EaT\/9pHAnkvxpQyIe59GceUhJ5ehR7PdumApAalmxLLz5t\/d3PfgAK+Joz45kSYkMwv9MZgyBcT6Zfaai4CWZCXyJpLJmdgwGdFzT5oysLvIB9IPnLHnnMwa3C0obzfBdXNINUgV+EpGaj+DhJj\/MA+FDWOGnBIJ2pKvvII+e67nH7lnieI0ThjtR1IwAGPw2Kmnkwqb534NmQ==","iv":"1d1b00fcb79f9dee3e63142d3c77da1b","s":"ff8efa6fbb95ad79"}