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Why conscientious consumption will (eventually) drive sales in China

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry

 

By Adina-Laura Achim