Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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+rF7rvvazaTCpUdrHN0smXcZPlW0MGJpvxHD7P8kEiMIGlCMEMz+jkNMgtR7HJ5WBOXZom2swsO+c3wObBrLDQI8W0r1La6p1tCsaB8OFAxXlrc9GnLAvyIs6ipwV1L9mCs5alnxaMg0+0rb+HhKdGP0+N0tgrvfdz0YR44WfCdhfNYQnzT8Aq3cqYNYA+fsLknLdL2fE5Q2zZsHe9OOZULPQ3zl1ygvP6NKKUuT6r2TFcz7K\/oSLVFb6\/ZiOgY4W\/rEPdjW4IL6z9Ye+ZYE2eKsjy0QyeQA9kg295lqZjY2g5tUiKNlvXkP8FKUDawASsDkpOs6PAn9HJunudn0ciJ3FUUNoaunm2ObcOqzr3chVTL5mf4Zfd2Y6Axqa0KlCUj4ITG241P9V\/r9r95KbcZvuGF1l8vJ7sPr4b1hE0JycM4xVJxxq2bpb5HzzubcB2HOXIDGY6bceJIihD6LQqBShEsWcq7kITJhqUapHwYqhwH4DEiqz8HEmq3qu\/052+erJ9kEIWQMwndD4QErwDU40izC9fNjyZTiP8EynJISGAyqbs3hyxil9ciAkvKLwdk7gzHHm2GqhdKv+EOWedSHWBBiWtGIgNNeX+iuw8wJQmsNFS9shD8D6VoK5NQ8UyMbRl8uSPPbLGVW+mfTIzVY1RcesphQjGdNQpqc6\/D9+r7xThU8RyaF2dnEQVRRQLzkz8t+EBY78dWC4LGKvhFwo0dFJqNdM\/PNPqVzpF1o7oA6vgIQqy8epSW09eCCgHoakEZwcZEnqO52kmGEUK3ezNj58ZzTHZxgtLgyOstNUojsWfddLhkI8\/iPr9G1mgbKgJjH0PtzEbPZwiFBGKswhM8rJdDwnvgLEEasoWomumN0spEwBGeeQtvlcLw8xB0AwdhkT6CT0kUHsM4l\/DPW3ddRiRjKT1QOIZIxgt+L1hjOVZxPLZuYvJGuvapHUK8H6wWC1px6Yo9ZPmFHQG+rw5EXhYHerg9gkYOB\/Mm6+DyRSNfpL3fIYMN8jKHpWn\/oPKOzb5dQiYiiObWoIUx+X9MrNhSXBmDxzi06jSatBpzsRjh+RP5JYluDvTDxkO7NOocotGqp8xblahdyg8LEfQYVcHXyoNnqYzJwwBsIrkSoC8CF3vZDmltr453XOMxb9NFT9m1qUgrXN7Y3zhe0xkuT\/lO3svd7i1xylXdvjewigcqCOO1V0ruM\/6stEb+MvA4jNSAs29eXKsB+Z6dBfcDeBqDFz6b1WX7\/1tSPuCDh0vf4Xet1UEI6yYCtrb1iy9NURHS\/cfJfcGwrdio+VpyutIbf75VMM1XE7xOOfGl2NkaY1j9ZXYQgLdQEo3tQDO9oulVXhr42UHxxFObSgsnhTMQ29kazwqaYMITn2QN\/HXA8nG5S\/OJOdyS8FIQ0MOGPzmkDRf9F89VI79K35JgnuJ3i+QjhdCkVt1Mt1X4kaifBI6Ac0Xz3hOw4JI7qA7yurtNrISD9C9Hn5RyhuX7ebX4Njw2qHFTXj6kjavWgZTNp2aDRvnjOHwH30UKMttqpyVDY1MzNw32gn9bGTkAxR3V4sr1Ie3E15JECJCWv5BKE8qQggQkNATOu9kDGVqSSKRsLRQ4zwQWSsk7YVVcehi2BkYyVQeU8hqfr3UsETVbOad+0a0b17ECUXy75YQqQwecTQ64xIJr4nwTrNdj2TA8LWISCRool2PWys3inOpP8jxWuAIGB6z+Hi61i5NaRx8lqhB6ufK5MVGkGvseChDrdgPrmIOTYBxMfms6SKbOpT6GTAM7fypmDSbrPq3QHurHGnPYfa+jmnYpzz7qmTfiNOZofCHl9W75wuMz76c8xBAtyjD0eVPU+3wb1BRfx\/dX5xjaThxQMAL1rH42L10FjjOSvNfv2cL4zT86K0X70BB40bp+\/yIMBVEUhM4dYVSwVd6irAdTI\/nYV81f6zP7DQCqi4IUU58PVx9sGsgxzC78GPT\/wlbef\/w2AiA0vLpc1vWxe\/Yesg+jMBMjn3BFSi2ukawkYnTGW6qbxKlrjEFkGe8wlZwsiU21ghPA0o\/xVaskCH6IkWTdr8RqU2eEvCZeReAV6PzLGtkRoszVdIrXQZyCP6kWejNfIOHSP7GJj1kljxYlTfRTY9ytLCl4hgevj+6l0ifb6fFu4OvfDCNY\/Y\/fqmWd\/wLng2wgrOHm0gnj4aLkO7hcTelPkVc0t68v6bpUa6sBM63qNbUH73suYxnm9dgENDnc+25EEYG9XzJpchysOwRos8PUhnBEH+N6m0HK\/LfIcyiTZSz03TXxdVNREXzJoELA21sOH16i71u4AUj9igRW5Qg+j\/\/5Y5VimNOZCKLKrtRmpMZdC6w+OURVxLZLxPxfdZ9tt6dJZbGAWO37aikj2P3h4rm7gg50yzACIAKkFRdT+w0KRSDbZD2qV5S9Tyj4JmyCXq5ehHW7FhRPOAizBt53oGGGSp3DGNXWZCdGbHkODT7QaJ4WCc5XSW\/B4y3oL\/8Hzc+O5bLj8DEx\/B7XMqoxCB+EQiQHuBZkJS5hCwqTikOgTSsmpE+3sCTr3lrD1yW58W0v1epPvR2bea0sZMCkgZE+wUzYai6IZc5\/A7WFwbUQdD\/I2eA+M\/4ClNQ1vCnXTQzOnWed125A7YcrY2yB\/32ZM+ZxWyepSZnHdnUDl+SuVVpn0nLIM5WZkD1lfcxsoHduLn05eXmNxcpgMdhpXSMuvX7kKs2EBRWxDZJSyFqtZLSwtBJKxmRm\/8pskDPqZo6zJrLkIcmp\/abdnWWS2Wr9rULO5AqZ6V7dkCVVEXMntDU1h0T+UcDpgrYgNAnNe3ji1bwLHZ1xexf8k2IMmTsPEsVrEbg7ZetpHzipyelO2aMgCoX7+TRhSus3Tkptxb+Jcl97t16VwUrKPfPrRsTsWSxOu05lX6YPQUDvBLLYdgwcvzkXSoZMR2dJenVD8FUpRUskMx6gctaX8mcAFXHqUW0T5ZVUyKfIPLm0Bve8RK3f+g6gYAGYq6v2++M\/z7aVYGLDQDPvCiw95UV1f1A+30lEK9+9YVUBnK2HDP3WQYJrd7dg1W4tEggGbefjwa6vrkWIPHOPIZyJRqj5Q+tFpkPV7vhnDJshThvrNhxcgfdaAT8Fz30ubFId61YgpSekNU7BnsADr+6NjMQV\/Z2zn753eH+2LVlvXOktlzzqMxwngYfSolD1MLkGM+Y1n2XW1w+D\/VSUkpfWMu8k2LmrsWIPzWd9BEFkFpSWChErDmfl0NDIl8Dp2vWBEtLrjGsr7SMjRpI+Ulsyilt2mQ8LJQMD9DOJx0u3tYwtjUgOzPfePBZM4o+7bsQ6J7eEBDgGy91dg5h2owvlY5FFJe+uXWEfJNw+wGMV85q70IFriN6y32BM60mlt3E2vMTGG\/qZVEUUa\/AIvN0IUfpJ1U8TfxZl9Jp0L02TKbGTZcyneH4KnBTbifOlvzLPPpjgoUPUdtY8H078TggmlPWtn35KpQRqnW+M5Sas7ViwZk+fnueuDzrKyO3z5STCux8drbpoUkN2oyffsTpTrbzG0GCbFOwDDGe6lVsKwcvn91QMnF6DPAK8YgdoSd7nTokSrCxgrdRYlk7zRq657I4y9DbxrFT2PiSLEgLYsCin28k7rMepe9Hx7q9xylSoW7Jb5AZVtbZcBOEF\/icrWiuA3ISAK2TFLfa0NOVZ\/9lUtOdOJO+GdsTs0LKfl5V8bSQm3p\/ZSYbyMWehAF42o3NeAtT2+OQyifSrmCPiiG8zrUelqTJLf682QLOlZrdNepNpWe6SiB04Y446NAGCepQaSILCkvh9h1TxwjY5nTmLvgmlLTRT5zBoG+0IyU\/jDPCKxpvlw8lyV297T9xYDtm05mTt5IFgk3kNdhhEugxGhr0r6K4ne2DTQ6yqMiRRD6uBF363h0Ed3dXQ1AFlpS1Iw8pJKL5Zrp06DELSSynHhi2iGU0U9gmYPJQeBfuMTuWNibljSgBwA\/pP2eOb37HXgybUGo1NHChgsyynQ12dNDv5VPeqmNYG7GfMFtG7uYF2raKld\/Z+IpVIi1CJw0KFumj0q7KWLBgBaBo9UxO7ccYNHlu+Tva\/BRkBgjYJNx0FgTlLlnaf\/1bV3uK9Qh6EqAbvGT8PHtrrDO6\/yNo40\/gfNhTaUwy3ee7VQ8OE8+XEGc+NWjbMNrlqNH\/rEnvYq25emyJ26WmMM1wRBUsUujSYGxRbQ80coS5RHOv8Lw3rWbI5jzNdAV0kivlGxlM9hK74s87+agM6LAuKOzJy1EesTK9vRqIiVHTShc31dInwZtPHeabYmhJZeAY\/GYMrJOr04TwyDqYMaf7181UqrvCzSFDqBX0OEz2gbddOcFN+8RzNEcO7F8rrdOBV9BrLVLlfzkVInWYy1l0ZLIpxYBNwsAAvy\/rsxQAoxgEYwQCc8lnjPT1CU1JGeZjPirmpIbBS+iUrP52eVl9Rm0XmQUkYsQVW15rIKN0xcZ\/I7HFas2hNtGka7G8gdScFlOSs67oOXUXFruqfCMyImX1AXg2NDep9rKCVGijXomoMrfhfMTMWy6APE1gOMhMMtlXxh4NkW7nev3oeaj1M6bJosPkblNrMEivvgI9Tf\/8ib0WvfCEsrfZYUdyxMKfIVnRhYP8ZSJsrgkG0YHrrh1XMsBKeHPYS4J248hJRonBaSKvA44WEY9DqR83j1VA18ErOKfmjrnUFclCJICJD+nCmjaC82RVQDG+vkbns1acTOBegTCYOLV8iRzzHCCsttM1kSu+HX1xTHX26GcMfO5NBU8s0YYMkIUky0TR5wXkWEkpccRs9lY88B9GcjhcSxvD1jnKoVYmSf0Y6sfA8CC5RkH5rf4ljkq4xfT4tq5oTfe2qTERLSiUyKyy0RaW3RP2pj46MJ3Ov9j6wRJoIdxc0o1aWnO+BbPED2N\/lo+KanWmKz0yZXHX7m+Oki\/afioPec3RazpV4Ahm2QBGSl5feS6MRW1bsNoGaPrJZT7mhmxQ1QJpHMGUyq+7nyZI5mt+Qha2f6QkmE2irIebVxw4bmHckl5FUln+tJ99LDCM5ot8qy9omTIj\/+amKrHdv+lhfYB8Me5IWWjJ8GYJ8lahgMU5UVtm2prryw\/7tuJIWoJEmrBRgpoAmG7T7TaLoQ6GJV4NKK6iCxJTCKsUorf3g3RpqnKjjqZELoxZcHk6Z6QEg1cHHGvQ1HRHgOoS+XWtRAdOarN28CGd38asYo44yTkf4iGzcfD7CaV1ULl4pJa3BqvqK1+HVcWsUofp577YOpr+yH0ZrjPFg==","iv":"7347210c06144cbc38cdd7e84f2347f8","s":"b0497f7627cec695"}