Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
{"ct":"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","iv":"753fb19050f793bb19b102122aeac539","s":"d56853873a1c72f0"}