Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"0d62357c0b0d39b161018ce43b636fb8","s":"d02811764077b6ed"}