Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"1cb5aa3c6be652dc17276d896b5f750b","s":"95225c44c7b51326"}