Consumers buy luxury brands because they fall in love with them, but if brands break their trust, they will commit to never buy that brand again. Image credit: MISBHV. Composite: Haitong Zheng/Jing Daily
Why consumers break up with luxury brands
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | 1 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","iv":"31e0b5662b91fbe9f57d4724623b2856","s":"c27214c400c32707"}