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Why consumers break up with luxury brands

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | 1 Comment
Consumers buy luxury brands because they fall in love with them, but if brands break their trust, they will commit to never buy that brand again. Image credit: MISBHV. Composite: Haitong Zheng/Jing Daily Consumers buy luxury brands because they fall in love with them, but if brands break their trust, they will commit to never buy that brand again. Image credit: MISBHV. Composite: Haitong Zheng/Jing Daily

 

By Daniel Langer