Selling out across multiple locations already, fragrance brand Creed's collaboration with Robbi has succeeded as a global launch. Image credit: Creed x Robbi Why Creed x Robbi debunks the need for China-only releases
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors | No Comments
Selling out across multiple locations already, fragrance brand Creed's collaboration with Robbi has succeeded as a global launch. Image credit: Creed x Robbi {"ct":"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","iv":"9cad1d85d1641c698e7c10aa3596bc53","s":"2259c29ba4a16dfb"}