Why digital out of home, mobile and social should be BFFs
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d76b3006a21af3869716aba56a561faa","s":"e2c2f5a1501ce8f3"}