Why digital out of home, mobile and social should be BFFs
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"6f0f7cac650af678445eb86c270cb757","s":"df17c32ba543f7c5"}