Why digital out of home, mobile and social should be BFFs
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2746ad74822f76cea3b28d0aa7dbe534","s":"c4727e0f48460d9b"}
