Why digital out of home, mobile and social should be BFFs
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5409db506a3ff73d8d4abd369b741064","s":"c6ac538a3bc8ffc2"}
