A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
Why digital reinvention is luxury’s next big game changer
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
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EgFhXE0Pz78cljJczoskZMuKeDkAxWucYDawfmSILuQK+CccJQB56BsmVROLbbzytqlZiVO\/rFKGkKAN23CleLA0ictwEFs0VTmGwF627eho\/ZrwnFGDA7fT8BDspTlkCAo3SRum8wvckecAw4nEms7Xt2H006oSqb3UPPBZPTkBSjGm1XBY2QJly6OKeze8kbFJUpIAG+RHrpYKON4ygRjz0YVqYLr2fCeV1x3okxqH5tIopx0cL0bN1+fumQUeHVC9hXWTrTOsA+7s2dyUF8KAFsRI4NpwdSA0c0PDuWlk+eljHXJtcwRU6itEy8QWxztBpahTmZpSAJJ11Zian5LJ+EEQQBSpMVk\/8R59W13uT8HqkTDu4kMrmNjeLleF3sx9ifO\/bjP6vuLHOXou6PdZRlz\/urOgWHCvdGnxXnprn4E2urLILCfiYkX22DVzV5Yargd24fwTSKUD9R4hRuXSCKPkBhwBs4+z1G966PZm+GUQtTi5TiUMdTe7QYcDu1F88BKO1tfKJmFs+UVVqEl7tlI888UDaiaBhb+I6jDILfx5jShy9EMwX7gVzgUbv44X\/DJZwBmdojYdLr\/SM4ef6YsskJnBzCndmqzTwEyahT4IUbK12LwHAll0UUj2j2R3elm4EF6ewdHM6yTGfUdpgKKBVpTBiZ4iFQVzKhPVOdF8k608XekEVG3n8qr+V3156C0fZQXBH01yfgLhK15u4ArBNVTMXSOx+s2tAC2TXu5bdoFnLiWgZOLI3kStUXPGsTw5PfOXVwQ2nvKsGq2t41cYrYp6aDfw0lbc6QPWnNNC9a7XCQqWCGiBYZKYM5Kjddvo4UVpwDCVoqvvhYjeNwDfHUkM8zf+zN348rmAOGA9PJPKRXrS9pTqZLHcebNtbbTwrMJPY4KzUi\/La6jeBoBbAnNxeRwD0Yk4cxTsUdG9MU21qfQalW0CCHgnz0cj+GOTisPCIbDF7Rl48GEJQTH49KRRJAuVNs\/VZQKBTBXnB28QsPIbygqB+Z8MzIc0sPcgMLOZ1ypXH3\/m+Ggv0jhUTvsP7XNw9s0fZqdPxrhu\/eNUYp6b\/0UHDCId8DBmrHHTWv2aBf7biWmVdaKDoRypLewD0nzUT7Ss8T9Na5f+wKjAQ9m4zEhYe3ghyRCGdn7uYznhUasmiHxiIUUvlxvE\/rTFFgAoYka\/uI5D+HZRp2ctsbSzvWPvgKAmjeXhwc61Eg0390lMxen6\/brau7KG\/zkSGfEvJ7LKHgQFXQ37RE8o\/t4o\/twNaV7w6JefjRG3KBmRhSHofiNgtB+cVb0Yi5tz2n6WlW3Q4WsLQ\/rnmc0qWQi3+eQ6X7aFujDqfGKKpu27AalAXPp3U7diK7dqhc7vhth8nLpbVT\/OD375Su5tq1rFtfjEZgZ7TjiD3FqdeosAI2lkYtmK4tjP2sSKHn2V+kVjgjlk19HsrbKHaYnoqz4oxz40R4tuYlD24jA1Z94l8WcOYH\/ea90GrYoosg8nWd3aBrTGQNVKntDWnE7hz42Ceqtff+hlpzv03zVNJgiRUxjVsn\/knNwRNuN0YQQXa+\/huSlXSQTbLzzDqZzZ+kODp7SoU3gT9sr47sG2x5lEkr\/nV+cUkXD0kc2u6Ge0IP6h432q7D7DF7CiM07Crk2EWnuc1w6NH5mJJ1sV609qabyIkOGu\/mN8M\/whqWcMXhVcHD57Nl7RStHupxOTGdny4LoPO0Yrk4UhFdlAS4Ff+lkmsuSSzts2cCpiuefWSeboGHdV630FxPliGrf26AskWi4a0IaHdSwSa75Iuvt7zNne28R9M2me+n+4SramLjL72VHs\/kFq2mYs3WkpzKI0fDZYJpMbkPqIU5XTkVZHd8XL4tYTfWa17sEDXpNHEctPwZJ2+Eb2et6RM+ZT6Soxn7xtA9egcFcz55VnH1bj1VJa3S4gnwFfuuCrhsDY7lSdlwUp8hQ9YvyfT96u0T0Y\/n5fJHIq9fD+Jy4spadB24TZtwtFdBjCgW6mdM7cZJiXCoWRzJ+kRnbSqL6qXbFvLjHP91SOFJKeW34697cIoCy6jYN+Ljn44dTJontnLZG3aA9e11wx6qhqJj6xGN\/7iW6lng0kXZgV1sHIqr9qeqNKwNSxUnc6l\/+y9f4+PJHgXZ263hTrRAAu5FjyXbC3mIXgVuMCbPp8aVaYeIzYd5eEbUTg0DlfywJlQq7mneaUB65ZENihuZBw0HU\/7mbW2f\/Xqz8OqZQOoJSyGjKVzU7SnpySrOe2C\/MThJbou1iBaS6AMXW7jQlOvkiJCLtcgjwRgeyZMfpallq4+McJc8jF0MUlon+HqkrClR+XqstfFXOlUthH+WxfuFSy7M5ZP4W2xPFdCNduzaw\/VJkWgaxgOw2zixITwgYR82M4A\/3ZocESE2bQnfRXxMsjXo+lrMaHqsB9WNTc4T3hMP9A87dlc\/u0XIKkEd5mb9R5JZCieUHcJwmgQ63W510CDfKt5LsCo8nIWgVwAcd84iv+Rs0yHkZeu1JG00GJ2cb77eQX19sg4MTulUP1FoEZLtr6MGr6rT68ufaju3IbS3vPZgZ2VxfkNAJ55Ga5hJyHnR4v2VBXxHwVPQ5z2V+K3jNoKQazabQvyAzTThiIsEICpB96CjNHlZNdDvH+jUcY6I0JRMfY6rnBGjK9DBi9uSxYcBbCWImP7C5OaLvZD8nqoTqTm8zLqwlpxF8KjhR+Rzy1h6YVzIv6DcrbgjS1sAWBDcEcV9oQ0gWPy3\/lxXzeUXTLnBzxNAJt91ThSbfSpc6X8D2Y\/p\/AjXM6Acu2qfgfyxUvjLTWQ1hVxZGHFMoYTK1sTMeFRFDjG2E5W2hrZTE4VKaYUd2GJtezINo4Bb67gDjSCB1U94wELxgl2tzNZq9\/gaOwYAawGHgmikMHHVblT\/6VyevV5UoNbMaaR3CbPtCpVN7CkPqQ8rWJyBwgFjvvYgs\/UtWCWD5hTcGYr182OaD2KzsikJmq9op+FFS+Lkk4MA68uSaPmYZ+4krQpiznuXMq\/ogGSWYdDpqJto1uo55W4v5\/Pgh4q1tNGv+Y5KpOD0X5D1hRDOOenGD\/3F\/sJ6PI3e2hNk5Ou5bg60k01xtRj5WmB5nBXW6XodrrpBL\/XHf32MXEyisjzkgaUWEW9fswvTewxEiM1aWwJvB0nXnnYsd2C3IEpjqo540eZOrAfleJkw0p82DcFbQOXS9N4Xt5e30WJsb\/TtSluiTSEtLm\/jFQb\/XmSjEze\/E8EQfdAfKYeTzSSDpagDHCgXIt48eZW6jlFzy+VV4d9vvsCAW4SGGQhmnzPdsFnsy81\/fxWfPNVYS42yy9yYbSIGcsNUj1HNW14Jw5MT1j4wdaDEYyYKQ1xjAlkwYzGxUFxdtgfru2eZv7JoN3XKJQYlvpRo8YcsCdMPYRN\/FRfo4drLJ\/CCtO2VK5GjVR4mph9CUj\/eOLOeav4\/70agAwmIPrPky+nky7CwPT6lg9FxgdbyzLK2Lg4HJetntG+5n8wIEevzwdq2fWxfxLyDoza8UUigSRZJPwS6jXXsYSP9YHFrmsR0jzFa7Rv8f5B1\/laGJ7wgyTkgy11rPZh2+hGO1sF022+l6XACu0Ni9uzzjvXdjrzrrFJ0HAZPDShRiwt\/xDz7PmX6J\/JI4CP2Ijr9Bti5ZsYrcbWlB3qSYb8hq1p1XKDs6MUKvA7TtI42+vj26T0h8mJBEuaomdL1cAU\/1hD418gKv3OUcL4YGQv0KS5cAg\/UO56Zo\/d1XXyQlc4PjwBp2BwOzV65Tas3G5r3FdD8Ds5VjjzA80Vi+ZCBFSJONalIBa28zS4wrAxVFN0vvnpHKxVyqMpX49DY0GLSj2yWEhH3uvNShFKOYHLMtbwtPE1TlTc\/30zs0DYa0wrv5bv7ONzX6DkzCuRD6zJS5rPJ7ngfEyYwLbpUsw7aVh\/q6SrY90cESlr26aN\/xVWDusa0SIDNJQhlvjB6Ai72d6H1z3Ks5QCIqcNJdywwJpNz5yjkwMhleaJiYcbDv5PxTu2bWIl+MmWISiE551rFDYb0VlvwNo1KjEv4w1FCJZZ4i38PugtrySLwvWVQqDwNVomq6ysnwfoh37qDQCe6e33HO8tGYIF4VmnQ534W3H+uTycJoEY7GapsR190jRUISdPkBNROdFlesLpu820cdwpM5Rz0ea\/VTl0UahLfNaGxvTqkp2uqBXJgCtaQTIGujK4JW+EDbSc8u1LjDB5t3WHMxXlUrcMJTQ5XYJ7SmKCIT80WM2XTWbaZTOWUvMa+RW0nKf1Y2dTo9kAzC5WHyCKLOFXYi9lNV4wahe8txnZ2H2PUpktD5hrQSs9wPgEIOFR0yKpHTulKHWqEy6Tq7euzgNLb4C2\/i67RV+QI\/IGEGgf8wJqerQzbIYsgMTwN\/jMAVj5NOf5Ekpi\/UVI19YGsTWNo3L\/hj\/hyLbn900PmThXkrbEGbJqpaNiYszIGv4FWf2GY1GqLeypYH2WMsJxpz1D99kbYEWI6RGUzJr878ZrA4fZRar99FRJTfi+Qb2cjkQcvBHix5MCFgXBauLtP3xFX9kmx2QreXpiGDzm6rc3QthpV9At\/zs9pl51FLQQRgSezV7upsRYjvFRUb2j3EUrZwCvSclRJOkDpVFvodGK46dwK1BgMb6+QMDJD++c6Onl+FoXRXmNS11eKHm3HCU07IUiE83uRp61+PbJhus9BE99\/0WEhFNFNVL2DprUSakk5iG3\/\/ljW4ZOWNv0tDc63\/OvG5\/plUCQzIbdNWS4h2G0ZQxq2kZCsxpFKrBwWfh5HU6lo5vKTrraWuqhk06EWNPYQpbUsGmGxemayCCTj8WThUT1+FmYN5j5ucmxQ8gzCAG+vCklwz95ZaCTyLM+53ZdO\/YXiQX0ygHcSUE7YgMJoyC8lJZXKwqx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