A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
Why digital reinvention is luxury’s next big game changer
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
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liMYeNDowCOtZj\/S7UNuhI+WofiZzpdJ57W2vgzkQNrIMhgcO7QIGvs9i8q8OQJzRSMZXDnkcmwFUeSFbGUlY0jOGEdx+wtBFPk0lGfsBhbtM0zKvBkHABNDeZYNQkNVoiaxFTC1TTJ2iApgyVMu+42UXbok9VM1lHuLuqLBzFvimt00q22vFGDHDJBk02rElU3j8l6T7dqac1rQend0+VEudUoNIMbO\/UvLIydO8hFxzXQEF7wVP0esJWnZ9UfPXRSr3mcmJCgBtqqCDh6\/xl\/fwDPesJBqIMiS3VWf2inPjemA4SZ6BA\/0GT3EIlvlcxEsmfZ83DHpCUEGZcJccsd7Ozhhv09L9pPBl3XN8g9nno1RjdBEaZm4e2mOEfWcqXVYYsPxPksmmUow6OyhaphedT6oROskemwAzXtE7IL9Nm8RkITO5I7TmXTYlh1yaNzkDeLMdqb+v7NSzTPD8E5\/Y1aV8zPCYa4YujaPLBI8+GhsNrlHKlPybM1pLqOXsr3Xe3XAgyvg460Z+cvQdrdxCPG72obWV+p5jyChZwqJa\/Kqy7VIM5gDKKOvOye5PNgMGcnl3hZBRpInCwkLWbqoaqn+BW5uF3YyuAIVCTcpmY9lIMSkP5eRweTX4VgoAUYD61KceOZc7EJ+B7dMwrfWqL9Kq2BSg70TEYtMLeCEMbU+KROHqrGE9kL7hcCnbI1aT\/cxTOVb9zjy9cWrgsN8ZTmVSKtM4EEfzSJvX0eug+IccebTlAvIcUhZwBz5MMuCTtVyh5JAtYbM9rmF7mkU4oJQwQFgplqsktqCib2QnX6WnlcAu++lhOoCeMmlZE34rhsgNGL0+xDr0YZhbTmrLUTrMi5x3psOEh\/7V1Dwg3wXMg44QnqOrtYOuJPE3mOW4GwgpUQE2IbghdOktdDEiM\/3SAoJ493ExOCu8VZ1w6dC5mD+VpaU4NLD5YcvS+l6AftwtWCuKOgYoN\/XiirLsWAqGoWBhR8WHnx7T0UG+zSGE+w00EUTvasZtOiz1W\/v3A+R2gCLMdWNXA2AE3zFkPp1uUeMUxMp0RnpQ8xFX1ZLcUL1aq7TFchEKjaTLexSzjfNQ3d39h631WKHEzz\/zqmZBadTrCE3yPtr02F9wNNRC12f4yuVUqCR3OEqgsNnXEKNcRDkFvnmEDZaW8xFVSUeRgRUxnbxRp5gDBRSB4kx+KVVgzjiZNsSQzuPwF8Ry8VbD9v7QSOWGviNSxXrr9nyCucxQJR7Qb6\/38ZkMUTvLiCX9l6NUzmxpyA3Dnr9UcGJcwyuNZ1Lc5\/gHsPkCIR5LLvuLWWSJQBGri9IvuzpJZH8OZbv5cVeBhkMEuPjiasN6BGY5ZThfG8KTlrlqCeXz\/+WC3sEwKNHu4LD0IcIUt8DoDnkrye44SjEBL2K6ZxNNs3HoA2DFv+ClVoi6tWNwTvQDnH916gqVbDcH8rBIZu2OvwE67nLO2hZMZNuP\/AFsrDcGbdPkrqS+1RHpLzZrmtqMd7tT604jNfp6fKGJrg8zKBgRaam1f7DRWt1hBnnJd1jXLhwjVcc1ibC3i5ZYjSjZfFmwbS3wkWiYORk8Tk912wAodNIOm0CWn3UPtVh5OjdnTucREpSNdpqidHi9S6ZdeUNmqoqycyV215+ufX9b8unEBMGM7GnQUng\/5WY6OJulcyweLFHbjI6aSqbVbW9LBe+Dqt\/ERtDnebznrBCYsc9tVtvTf0QOVLvoVFLTKE6SUFjMNbCtzxbhU4PTUIAKU8Z9hsERLyds0dH7puU6sOyFusrGE4w\/9Sg6lv8VoIjKwtAvCg9M+XuVMbmNdBEHT+pbqnJFYU3kiVF2pLcEox9VEHJrZecXKb0BqOxm42DLMWTuDBP4nh9h4ilqjC2w5tF3y3aN+ZXGFOPjeD88qzevxhHJbhMfL9e0EXpUkSqDrG2er8HgQiqiTWNRNxm6d3FMbpTeHP68DNYc2onycxnrzJD1\/8Cux5dZjk66kQARWFn7yqlK9jpCn0hOP7XdAI7wiOeUvH\/I464PuzU2mjfwL4BxLuXvu9+XXvZW1Ga26267C7l+LgYxUS6uDWENrU2g5e\/JrBvvaKED5VCv9ZFs4cLETymiU5LMlVBWaRhkjjRH6Zqtln\/dl0vMV4oBxDSVTO3u3XCntfuZh3V9AfHIwN4F4laqYbA5CQbBKyol0TTVIiGt9AyNTNhp2FwuoWFBZS3btwftdEU9kieD2ihTa4krgpvyEmHzj6NZntVUmE3Eonr+Q\/PCD2wgGZm9m+L94VUuS6mztNwiezG2HaahFAWwB0Jgs0jubr6x+G8MIpmE31Phkf0SK63b4Mn39wM1LUb2Sep4aVFBoPWhTkVon8l\/Xf35bJ0+kgKkeuD\/Ku\/0fSQVPKLHsikqj5BBQ7+95RtgMJM91iA41PkXVHtxlroIE2h4fDw8omfu71YXTSaBv0ngeRWDTc8LTYZCh0E5nsopq5f5ty\/7zadiWveXIg3OBR98gr4FBx2rqQzW5sA9YKA3hpjVSDKgIVg+XrQ+5zP95okNlquE8MXvrIOjZ5zdxpB68uwXq+b0skmpS\/e7eZtRF8jAAGjxeV70n7uO4AP7hR750w4iByfAAmyYg8ADdRZsQ8huUdrLvbb3ST1rxlFHEYAfDqSQlhGs7dWRdSqRodkvpZkEND6hiYyCEYnvP81srV8Dm\/wWurz7xHSC37xRCf9pDd20nitz5QgiGZg8XjPpBq9cXHl51LvWEzIPMBHOERoHKJg6igsvErvqbm6mRdsE6givJcDdhiwXR1AFWJl5cf3Yqg9SgbP65rsDR3YpL3ONQ28jaYEZaIp9WcfzPXToxX16Xbs0Xni632RvmNW0z6a7OtIMAnTiV+oEVHK9OacYBcrhO4o0Jek3RsMjB59HGIsSmoTyWhceLpie6pwWxEEfSFjHOwzmaqGtfuNOtFgchVbfDMgMg7wTndMoMaW4uPUrFqhImQwCWCo\/Dep4W1GhndtrB+ejvdjRxjyyQL9GGPLizEGrkvce23kuU6KzeSFeDGw7C2g\/MX1uxZso5VUscc5rdQQnYFLpom7IEPLH3YkN527r7iL0RtuOa78VBp47YIUMa2F8gkEI7FoF8xLaVfRSnTghXwP+LdkX7zY0MZYaOeGyFy4rxmnXHmixbO6bwL9Q5bdufMxLWo8vI2LsCdI9edonKuQ\/6rUa\/qFbMDd7cxXqe\/AIxCp7\/TeaHiVvE+d063IhDYbnshcm5XrEx020V5W\/TAoV2M\/g1OmhVZINLBFGCGnnXB6bGLdhuRiQ1mPwc9pv26vheV+5bwJ6ANZSweGDkGyCq4lqTd9Wh2okPpIWE4zbxUB1yBgHer0jUi7F8C45fUYIs6LRqCghxlgEAc0SwqF2A1zwSqGva2u3zRhxrIXtgDmU3clMUXfTsZdEbEJ+Zye1kiAPn3djV+E+MR73FpxIWlqJanrQRyM12j7QQwE49YcZEseYI+JxTXdYoROfq4HW\/gI3pBqeqLFA1lQLs4xkYsqF8DC13wfaRHJKhpMQpcLvlxiEX4JMNgR2fKJLb5t22rxV\/dp9s6vKUCdx6EMy5fCwHNerqcrf3SffKIIRZuuVhNZL0GK2gyacAVqkksGuqzBFVaPkTLijQt7hu1L\/Y0XVQtMGXqNRxv\/P3oJPZ7qnkJf7hAY5T42K0RXpYIOOpZ\/d\/zp1SfnZ7PtatAG2C4vaKlezlR+NljXFGDD\/P6dzSt9RzaTYMSshQ9tPTudt2iZTYPl3BE+dhIIjB4qsHvZPOgM9jYMbWUN55SREJ0XmdZMSOpaCqTL2pK\/lkr7GKTU+aCjOcbODbsc5hV8wRF1O4NTEFwvP83JvV+2uRDeD55gqW+UmixAV5d1FuddsjEbd2H4MHI9aj4foABLls1TsYsZYzzToVi7qN2CxpQKg3SirusMan6p3ZSzcSJ1nLVSddxUzKSCDJghOcGIVGlcljTEMrYk\/y7+JqI+BgnQb58UJaJaQkHzxnMtvmncYF6\/aG7rLwFsLQ3WlB28FlF\/xYIwPy+iG\/g0krPTe49+90wlZ3PTbbmShh2wEnFdhF91pyVqOddXt2PuBR0bglY5ZfycZjr4nmW7D6IdzgLKGIGc5R7zt6zTmzNA6C8UG4MT0DLtVrVYNYDwCGgjUXJUEHSMCOlyFGJiq9+iPR\/Rz73oriAX4czsqQuvM1FL+Bug5h16ZBKE2gqkIyjPMrWn\/RGkQ5I\/ovqX9cFvohMetbtH3Qfa1krA9hEe0O83ENsl1oa891UnYqH2t737kybfsyreACDLz4AWO9gcd+0AMjaGWj0jSdEKSLh\/snuThHGL7ZG05zcuMYxjHJmbVEhk96k2TrmVbYugQAvlscfv3pGBhUFF1I\/oHWbEJyc4rv6GaD3vBq9fT+o0tcV\/GevT0wKCnLNeuGSiUKPshOTX6MwkhdJ1C4G1IUZOKwgUVW1obNmyRrnf8b3f6ld0D14jDqXqbUp0bdXGEVGTzfXHDv6MHQLMZ7dmoc1xteVbgNVF3pbiN9AryWLiYZbyYHyl0KDXQ3132Bd2+IA90nUS70SfwCnhMDh7XpfFuRdvWkY+4eA6ljpPNY96e0+GhgFOoV6DsrtMUHe7iOk3xNrzddzUHVS9aVwOF09HVQwHjsGGNMSaYB+EdK0Gkb\/K9GwZ9YQ1+up+mvDC13G8Oy2141MR1aWpcxUAfQ+l15oyYUVcN\/5E1Ol54OP8jwrzmlUTCHXcir2RyuEbE1A0ZH4hkg8Ufo58EfMnnu92eC2qEPAqQr0djwPT0LVXh9eYs3I\/dxwXmQqOg5Ux0X3wLjRk2ZdWPVUZPsMopJe85Qzp59lPFZZutdvvmH3JQPH4ghMwOsKvDJ2wLaZC5D1oXGtFD\/oj24U5TXaotUWz0j2fZ2JyGr2gaLx0Nnc=","iv":"ea2a685ec6f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