A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
Why digital reinvention is luxury’s next big game changer
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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ftZsGP\/BcGWBS\/8FqKdO4oic7q8576ScYD99Qy338CfeMQLv8+gyzbCTAyFfSonlrF\/BbInerpXvPCMIPYc64qWe3ZaZ6viVQVGPNI1XwwoGKX40VppsNpjrBKKy3l3u06wyW3Sne981hfAJOwYnHlca9d\/ofLHsSskt0217s7xJOjOmQot7ChCF3peurt42Q3y6uD4ibFGNBNJkN3PZD5KdfJCrIN2e4S5HRSY42a2kKUydsPHWNwzXmJwYbCact31G28\/XfjF1Ct5c+4CilYOX5PcYMDa1B8f73TkHtxjnCkCqjntgyJk6eU1uQe\/4jVlyIkcXNqnmZIh7HamoAwV4+ZCUmHemuFJIeaM8umH6qVRdY06AQvEnKWxZcFqw+irENcE4n\/CMNandOWqdjO7z3zpXzFSwZnOSXX6jiaAmZj94i\/My5WCa2F0QQblRjXk3IY4p4\/fwD3u7bV9MGheKmrJXOJD8QzxTeUx4p6ad2xi19vJmpY6zQr1WTG8HT9gJXaJClsVgusXZKkac4zCrrRoJQgiYYTZbE5s98ppldt8yVxfH6e6yZb78Yz2T932XEOumr\/HAOpKxEHed8BZdZhuAnSCjraGxxKXsYD9g+ZbrCQzo6P36U+g1QzGMt3\/DsEL0MFs65lAsHYw9doxzTDX+wqRdz3tsgX\/hVlIIbIQccGk2gLwGHT37SApReIf4S1QqldahETd5R1nJEltI\/ax25urzXY13D3xDKko73QBtwNbSYcW24C5Ya95kAHlPF\/pWY5muRiJTyTRqGh9tyLXltj5N4XAMKeBIX56k0ZtIoqTSgX33LuIsCVls7VJWJ8VPnAYq9tiTMpjzWKtNzc2l86isznAAC1uteNwFMptgxBY3TYlFPx9BDrGd0XroJ0C9kxXpAbG83\/V+HWFmkUSPLLwOaMwrM5tLeTbxx8PNC5TsriJCl2jfHwuaxK30k++KnRQnzEJoTyBjSfK+kHU6C7cgIEWR9keif88OEp6wwps5BKrs0yG1no1R5cHQuuwNghDYj1oyxKXQwk4MvQts3KfhkOGwINdXN2PyqnNFOCiJGwGz8tna0oy24mUB7Io+OJrNrRhR8CsFmi3vcm18Nol7TqWiZZUHwYKf58CMyBp0Y5mItP8UUeRHyl0GN\/\/beVWUhXeq+0NwNa4DaD\/C4HfN5zGSy8dHzrR+63uSas6SjeOTgrFUekECLiO1hl+8hjxWpU4Y8Xkm+7yNrBEpiI6QRM+DmKpg+Jv5B52kfO7zcEgBBeLogU\/vuDffgt7BNMhgo\/mpUfIMO0UXMYIhurWn4HmDFzSLKKvQWvpTQ41ygex1kndDkNe0o5nuOffGkdT41gL2pOi6YFVOfDJhs7fySnW8NQhVoTS8GOY40c8rjbxwensjgrAQZ0v6zR5aKjZxHK2pIffSrr13P\/vgoPgaR6nrhrVIqXFrIzF646GVhGO7koqe7ck3KgC\/HYFeAo3bOTl4ZB8anv5rkj2cFarjrtjQvdvlSiAyoeFL9RkvzTou7sWOI9V1TEFUXAK0CO0kZ2WrByiNvPdQSQnL+wkAcxOGWnFVOb\/5bKWzzgdI9whGe85g6MnE9+xqt4qc172VN+tvwLt205wcv+RncW8Xe2Ecrs7I27KufcDe0\/0DDfIV65S\/xEv7+T6h\/PNW\/NBRwmZIUVrowoYFtx0\/vXiwITDTrl6uMIwieabfdnhgsvshRc+1D2fwl1H+L9mjHupOU1zWEjHcAxj7hFNPBlDeK2ObWm2ftkMSZY7oVn+s\/W8VPZXFQME\/lMavdwB8B8emd1+Cp+tqh3vdJTICMKNI7\/Jdg3K0ScoKphFj\/E3diKoLZN9sLHX035rpBGXhW6GpiH92i3XVVyAU4VSggc21cC9DaApnlcjcwNQepTbG1f9el7jno\/PHgTmCoNHDfX6kEhkzkLdVPTQhoKB974VYYj1ifDJ\/pZ\/51noiElk\/xdPFHTiTn7JwvP\/2glfZoTHFLPsDrU\/3kDVJaU0teG51mb5wY8JRYfW+ylVt4E5gAFekuiKRwotjoVnuuPyPmtIvrWnsRP9J23lZr7CjZIlkh9j8WbwoFYD8ju1desMZ9pClEaQiCqOqQZJJ0Sm1leEozL0crfMJI59SyPRCf7PRZt9NNxezlevb3xwFKnYOvTE9u3Xw6oR\/cXN6ftLdU1LZTDM+R\/Xoqil\/5fMtNQ4EU6IJoQ4whn9e4VyrYVTmuZK2TLOyklmWD2tnMxaKgAEzxxHOfnKrzAO5Ltr+ckczko4VEQP2tlRaUHsjW+D\/I\/XVhr1Myexnfsv2g\/oWpbeLf20Va30SCzc9VYsJqYvfVHFJOcJNkx7BQwsB8x26Qg4NhCP0UUTr3e5UaJMbhIRQfrLAhbWBb8x6jp+bSY3dxoyD9XzhpGU93t1bc6tNkcYFwu1FxiZybbnbKUEm0k20viIV04aLXvNXwsgJSMMrGH\/7cLC6zwOODBrO\/G4M5sCokXil0UwjZlZ16PJIZuGPxu7l7PruwSG3uNiVzg\/8v69l2CtPqwm7NGs1QtNKl7CTIYFcrdNL9IdQpdQ2GmZgZkJIRP3eUDtuZ3dCd\/A0\/SlfkqIE89bSeBHxfJpuW9LIa8RouGoobZ54DhVI43eNH3qtdBjjsGWpGVBkIiFOVUONTxhwxQgO0USLR9RswaMrHAaqgNkDZs1V4K7SJRkNPzVr1a9Wg5gH0STevWKTpjG7KeXS9XTGgtkK\/0Fg9X6CqxHad+72wLBGjxqB2xmL9YcuSHkFkKlZ0o\/Dvbww+0J2VK6hDlViRzJZ0qC+ezFauPPfiVTr5p60kGu8WEtxOv4KJV7Px3kw2rVuMXG7um+SIanE85DzjKvftVbIj0+Q6Quds+3qK77aTFIqeczyxlc9REkGDDbXzeBSd4Mv0maqs9bwS2FFgX94kj6\/0mpWN82X9aGF4zqOzwkVTqjERotM8BImEMywWD7QzseQkT7OU3ZbjcXWfIzvny3yHiNjJ9RXIKIhFCGbX\/03Zo36yf3KkEsXaACmpNpAxChF8UwOrCbah35E7zQkGqvFTa5JhnivFJrc6JK7gPeStcQ4D4Vql7HQzIaaSl5U0LQqiSqlbfLiDz3Log4pgqyvUgoiYopD8II3vF6rFFL+CG4ojLQb8nrcH0GiCF4h6PQrcDDkmQNeMLgF2pSR+X+ww4GU0R2n9ymeh9y+LorJRqHhIZK+m9Abu1QjWa5C6GXG1CtvKMgHB0Kw8mpeUwg76Svixn9oLeSl9RB6L1tYDgY\/Oc4MWj8rG8CEnOz5yNps1LGVa+CFic0\/x4XQHrgh8JRcoebQuRtH5lZLreXzvd9\/q7Yu0dN2DpTcjS14zK4RCBe\/Lz2jz\/S6DHkZ7PBtkIrqbO983WnhFD3ApoPB0dAJMBtTFGuXLq5J1it4xdYe41tuhhya5tXDAv4XJVPZZLONNa5vpwiXYnXmPL8AyH1aai+4LCeR\/NjQArvBp4zvgkPXs0Qwpqp4rwPwS3EzRYmYqJqdhOOefieX0yBeQWVJEve+VfP1p\/HiZh478mk3yY7P4umP95RUTCZbLLTydsTn8qU65wSWt4fUNCYpvyfmoumhHF\/\/1ZH6pFl7baKwcDscS5zvfs63mqtriFXGe0C6zDgHcOT52nSnTxcPYCmC1tUIZfYbkTNq+S\/WbE\/xolppCQ0rnrMtddfXGIpdD0Sx0gtPP\/8nd1nUGQEKqqeTqphDyqOigg4M\/XxFfOiaO0EQQdj+EEA\/WQzYkkOne3pZJm1aOZpVYmOy3skvlW1eNbOamS8H41Ai0gCaqwaCqhLEwC3PkA4r9nZIpJrH91pXzxt+knnZ7mQSINS9JkDwZYkC6K+z2LYz57g\/GurLmdVpM0QLEzueyX8bynS7E+EJwHUZoYazg8o1h1MXAILaXqL8+RRbOB3TNXkzbukBmkcZT5SKK+EQQe7VJ4+1qSigg6Kk0PkltQRIgHAj+g4kDCkPrrYK+mVWzgSW439+dRYX+zx1Z60xkHqWoJbBz7cu089XPhccR6KlPvKd12obNepbWg7ntZ\/mBoyYE5MPoZPV8e919N5tS8zkw6pMiJh18JMPB1RachmZifOKjzSrTYtyrp7uG+1pgq3MUtxVnSkqkg0NQuBrugQoaQGlBMlQD7gt7YR61K7cTueXbQHUnGzNL85H3cPvqhxnNlanVIXLGMMJKgI1tVEUA6Ng97x8B6cmIjMqgch9OyAaMCDMTlYaygYzy+i356S\/qKU0AJgvClhnlIEqf2m8e7Q+7NjPdYCL31MwXYmdXAeJYw8EsFXllrB2hChQ++OWPTzccWGx5+DkkO5JiurxF4LUj+pfP16nwxrcHo1ZFyzqGWZ0pgUnLPoUy9HBoGJx7uMUDiw5lCDvcd9AVoZx9W1SAfg5Yl+V1ENKSnR+YqJ4\/OreOisW72K66l7VhplBRmTYx+hW2swU8YUiWZGqeRCWcMRFT2JRq6bGVzq+3aLVFtE+hzX5TPVWu0VmYN0X2B\/wRlwqVuqnf9s2k1PoyACeIW5\/aEPU0MGIUtOmtBanElzRE3H7MGMcmsNV0DSzkzL5931Xq9To2kLtX4wmWZK8dS5MnVGC4Mz1rTU8\/yvRz6bUaW8fQf2vzbhpeXMdeu1KYyFZH1mv2nEzqg1\/4w80aCCTzP5\/Vx70uA4okUd01dLQqAoeIepLZ6ontwLJ0MA8Sajj0qsJhLojqAd6A1wNmrrtwWdLFKTeZLJr11b8Cnj14\/xANgtEFrr0vhSBYMzsLOAZe1RiJp+FC36qFGmngQg4pg8csdld\/ibLjOr0ZZbGaUwwbekHLl+2sGQuCZMSfwPi9htWnRawGJSy34yfQpY\/c6DoscxHspQKj\/zNFp9BA2pQhYGWTedmF+QYB6\/8N+560bjJ4H+OobeatKiqFAx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