A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
Why digital reinvention is luxury’s next big game changer
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
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