A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
Why digital reinvention is luxury’s next big game changer
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
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hJkB9BXq89e6YoP\/5edYma2tG5LXV9VBLDkRgjXIudq8agsgpxGTLL1Rcv0irWhp\/C51YwY9PsIciqxWf3cciHZVpQ\/6VEFZlG6EVwptaI2b+J+Za8PPW1x9X6rfgPX2hi1w+c0vsLLwKnllbaDO4KG\/Frx\/+gmSRaK9pIAtVGHjqBEKRy5irbBcG3\/bDsI3w7CeIaFWUusGuql2Fo4BFuXTn4TCXL\/t8pZF0VcVaQY6K95cVcJjE+mZl\/cirnxbKlhjnJ7FWwFUNKKp38W2dzymAAUKgSDJQqy4RReIfW9rngH9cEELyH2s\/Yw9Wet5k3PpURe\/ByN8lJm+VmC90Hc9FqToxgOzhujz8\/Vem6YZby\/8tuLP7XRcjwmTmA5oJ6iww9qTyhAdQHBEO96kI+qpjPmFbHDhKRSxzIoutMsoFplg3aIm+q8tSr5wZLJzRCCZY4govkPQMK4ee7XADI\/UlcMvhgLG9cu+9ZhkNZkgOeFAqmJw2fEgFQo2kijuHf+bu9YT24GwEDPSwO9dXJn7zYC10j5HC3pyEETAxT+Kf4IGU\/yfM42BExekaS2dAUnZeOj1e3sUcmO\/vlr9ZdWFpKG4x+WMZ9XbaFnTONgIz3h9KWAmaKXBmQEPAQbFmCJnnK7CNAX0aXgJM2HBEF9dNgJpaLUeeowfjM4zjXY8ZGzxQfFdbVb76L0+pv9s5cOCGVGkWDBx7hQ1lPvsW4uQ07J5RK+Yf\/3n54ewOsXYZ\/zRiL6bNEXvGbH6PHWHsanNcUdmwfXmELXvCAQB5DQ1jgdKnilOz8omKZQimreWRclDxn8nFYY0bNzXGZAcdgOwFmXPkJazFJA+XJlZqBN8mipaw2Qw1SR2C7+kY7apqPGRAjo0clgeqaxCuqjS3ti3aXRidkArF+syMlPdLfRfjUuvf5Rbveozy1G\/KM9uY5lU\/0TfqZrrBA9ex3+tK\/nk7jHXDtU9n3WztJVHpL8jjrv4YjcVyxD3Zcr3gqIG6AWkOy25FEmuuNz23uIlarGTMJX6OZ8Z9dObPyHKw\/OYm1zsc1s975edKg9UMbaqVFXLt5QSNwOkS6osPkE3WcyrrvfG3hXqZ\/wc5mHEfKrXqfGsn2H3KhpB342CjLSjacV4vW57yMmle3NhRxRrMckhFHmih1ucOFWMPx6itSXH3IE3rSPGL7jYkpy02LAV6lzsFHK\/cH5a3aJpAK3N1eA4rilIoOHKT8q0xir8NfjeoGOipkn45\/m+Xx6FuCrYHJ0P5L5mdx195aFzRdg0r7O8wgQ+gQY1q3J6zJmCEQP+JafszNvY\/6G8QCVt46yMJvW6bAIjDEgzdcTLauVITOE0WSIOrJOPFkM3TA1d94HrOE\/idbhMMD2ifgtEUb6q0rJDtqHEFnr\/5V\/juKvX5PIoXteTvi\/R5WpKUVrAAR4Qx\/IGVpwr\/Q4OdniM8F6fbkYUtZmr0nWVjwznygLbgHijB3uFkVHcRn0xleL11ko+GabH7PYQZbXZyTkTrSHeZop7zrJICOGM7qvUYAC\/ISr2tvI4jEBvBWS4GdDQSbOl8T+IeOxni6XJf3rQTCJjjDIAH7oYr64uNdjOvKgQV1d19fdLRtIG2U01ivGMWbxh3mU+3o+pKmmf1w6TmhhgstiTu+JVkvYCkkJNMGeyZiBZLNX7pmwrVG+y4hT+KsPIHZ8\/WQqQPYPH23q0M+2Xez5HHWbXBkzCZG8UUftsAyY7BNHAjjVf11JEW3X4yUlb1Z1iY7t2jSFSydZSaMTtGzXKCe7j3rYriHfGezA\/jzJ48OzimiExMTPli3BIPggwOKwwkxxmSll+WNE\/\/Q2D+tCqPna9SIUF6+6aSB4Kuw3v9G74sDU+EvEYVWQu+MUJfolco9MYMCmtPWy4PUFnUX2vJO+lxSZbaADDEvWuZJBmOWRt1Y9UdwCJjEFIua4ns2OQiiwXR0IoHjinN153WTlajWh\/GnDd+XIirrtAz6Fj+Gdrr0II1jJt1uxQe10BfHEqs69nhY5dxaVYVcvGXbcT9Y7+TMDyXODDuYz\/QIfQVm94mwVeeh5ZcOPEtuHw\/AVYQDjMNNh+HawlE6WJ1vo65B34IvtLFs5p1VS5gKK3ZFFHzMbuP2pDEpm14M7hszhoVcRFrTFQEqpZMm8TdzOCXRvWxdvtvGQz+itaV1o6gW8PYsesE\/XdFgBDMcnh6Cjx+o5ZDkbWAf0Vj5uYk7f5QhwTwYw8k8dztQlYlFa75rcu7hvqt3UYpU4E26KtqXPznOYA9IgCNTIcN0+xf+NY1HaLT2cv0Hbl2eWM3UKO9XTxh9763qe8ZyyiHtqSUTHncoMOG3PR7zO0yNTSLiPrCaaCDwG91Blr\/86MTflvaipmlwPJzoA8ASJHZcjqTdoI4Rh6FqSJewDU7\/CmbFooSkKDTaupVLGf9S\/LV\/RsxBV0VNKlLtQe29WCHYvJ6PKrAKQo4I9hc28Cc6al5ZZzX001dTDGhK1\/TCVBaCf2lN6lbLrEVFIxK1WnOAigRmqFACAFPLKujxaW0fmTILAj\/re1f8dphh9CdRzlYjJ+yH92xbtnyeTx+i0izEp70nm\/1Tto1wcPC+1vuWeiSQeIq7grtvPBBwFJO4gXj\/5SFFPYTF4GGsP1aRiETdUm3hXyY6gH\/eJYIEuoEFkYAGBrMDXtTFBXaTIyvsQy25CnMp+zGWJUEEjOGETkziJAIf1Y9KAULiA+\/dO6I0NXjVrd8czlHueYro0mGmJaf0FFfhtDU8S3Ilw9Iq4BJ2N+0KzsQ7Z\/GxLOFq5PcH7+gcRIVcatjZgmvoMXqUuP9mFIL2Yh47Bf+zrIQ2LNkCcV47R+ocxUauGBrfFgEl33TbevB6jmtktFM+BzMtbU3qEBo+TrD2ftz6npxg\/2bZOankkjn9tNerKAzIjnALeipJKKXr9AySuUs5Kcpxxe106Ezszgwq7io\/g9n5iWnlc7ud6LbfPXj2RbQokAOlMlyDGdqdkHZSDwHkLicToo6tqZ5h6wXvlSWb+8WXaxZa2QCwnzUzN8N5Jfx40xfWbw4b\/QrawWXivmFQ+oFR9heFdf52Bq0ecCsiLq+W+0yJz0spsYr1D6WlhqbcZbX6Be4SreOC6qqLtilGN0OI7gf5dKxwu7JqkFiaoJx1mhODsW0i5wnnL7wZ5d5WFV2YHWkE2B8qeQmO9GpG13SQ5FWllgLQ6ek1VObDNXcDnQQYMN\/De0VnvuwoOJlrt1MRGv8Jzel5udcR\/a+iOy2cgwLOQAAZWU+OziqmtpryLiaEeaQXcfoND+dH91j09HbbwseXN3BiuZxQk\/XXwNfPw5xajrHdYCSqP1gKANrgxuORXgfh+hPUUDNOiyfdnKkqVx9xWoSWmpg7bn1jIRDQj9GndIuKM1cPAEFrQ\/UB\/nOn2LBBVxzzj7UdYEVgA5HhBxVYz1dQLlFwvd4onN4taLZbJLtmEUkQHMrwSLw6o+RSncGHpKiqMgKL9hl5sN9PXdkkwo\/eycX2TupKb\/ddvG\/gj3XT5XYCLdjgM83MmZZ9R5o1UFL0QSAe8Efvv2U4WcnANMVi2\/Xb4vuedC4tghebZVvdTur5z+F8ShxnMqP5YEaHA6KKZfiUcSbvaj\/2uJZRQpHieqGQP9p9gpeco\/0xtmuWXQfnfYaiiJP5MkXXF8vyHTZEJXX6LxTUjs7WR7ypW2E7KcxEED6wOrm3XLrR83rm2L3xA6DaQb6PQb76hB9Va6gphbcvRF1hHQBDgJOnpZwRYwBQRx\/CBvW4ao9dpqOCIb2CPxDEMPi3IwHe975CeFpKjWk8AKp\/Sfi1v0RrO6KYvbMPjQ4qc7dEIoUnd5O\/Mb25al5beoY\/mVGXWQPD+wsAEzl4bzXyLBq3W8q4DRHitU84FGljJl3ASP+6wtFvtwQTWjK2egQ7ZfHnoQ\/JPjbgsO+jO51k+WCVwqbjtAZA66XEZtkT70Sanj1lOrrjEXfc6DBUqUKGA+fqoTYOGXaY1OZbHn00EvUqUXpgfDgzuSKsQ6PgDa7db7EqocVsFEaa5BEk6iEaMPipBfTyEUj82BbnBL8FLGZBH40lINk\/SywkJxBbSO2JXiP0LLluUhXoqU8gI4dSNWvuyrIV97eLk8P8NB\/lVZdS34kxuRVP7botypfuyA7qcozxxx+4PlQhyqxC54\/TaKByE+F1\/afXEJis6PXsjz5mSO16md8SMGPTIDj\/aYRTMvUbz1CX2p1Yh3ifJPfidNnPvBRFjv3upydAc56vzP+dnRCvpfff8YzFxp++oK42MQkD2g0e403KQa4zHqOh\/2kT1lmUjK2yjpRtqNBUM26wsI1Ge\/FkGxwEFXMJRA9E3lDtYvSV2gqTkYhZQWwTHXJQ4EHWq4afkqCvyS7F\/+n+eJzfU0KEvBgKsUG6Vvmcapr5Vjg8Rp0laPOFdjmVX7Rm+tui3R18TYyrU5\/JLHDHbVetF7T0SCPa+AAe2FcmxKMOaCmewq0aWWveus2zHm9IjQSliopeX1mv9RWunUFBnKrrg6e3Zk2Pjy40LPGPTSncRnRybjj2qkKXf9CXLXgP+uAkdT6bfsRj1myHPomUCh6\/pyut6PJzAhVnGQBWerNjT\/fR\/UMQNkRHH0BabZVPoi0ZQldDJZ5t1ezx+4nMp\/wSXTN45syghgs9pO\/uC10O99xzg0a\/N+uSeZ6Y8P9d54rmXEPXA5Q4EaKbcwrWWuhT59lfcktRS07xTBQkTt0NGivGh4oZwJzeDGAsr19JvoyEVXDPpPnmlsIWPxdP4LXp2oGSKslgLiXFvHIj6ya9Swd74Qa7YQ2uQtk5d5EpAZdCB8VsQlElwG0D2yQYk932Smx09RHQIkIMUDCO0nBwR72pvMjpM7idhwr2gHWOHOooGb09OQOuPo2e5db8A9o7kOr+t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