A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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","iv":"ff51feaeaf898cac5be3a1821a8aa33a","s":"79f7229264e0693e"}