A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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","iv":"e69fab2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