A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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jfD5dfFLf5ewnEGAjNng2XkWc5h5Fr2G52X9ZLhCLvIGZBgolIeSx+TajRkx9DNgf1+IlzMNfq7Ht+mzay2SR3GdTU1249RCKb1ZCVveDDuX1N1Ugx4aWpc\/pdj96YEHJq04c6CpVAHjzpaPNYiC20GC7MgvN\/Wq9mf61nD1oiFkv16ntKdzo3T1z3n\/NWXM5FesowKvolqiciqqjN3\/Rf0JhcqrR3qReXIu1CzJgqhI2Bc3BSewhe4ZCJcQjcwqwRvbgFFt6k3t6EOuJPnhCHBHTGnvcFDFvYWdPazvIA3aMRImg8OfBNv\/cJ\/ZE0cDnOs6CTIpE0n4Sm9rIHAEFFMivq5ySK6RaDvYfTPVKxEUOUJAz4yXReDpuB0EatDGN+iBmPQIo8Btsi7x3QxgbivyoMLeBRAqt\/uxOfGLq49NMwahe7F2NkK4Fb5pDlYmWB+w2cIhPMxTPG2Rt+UGmHpFxisy1unNRmzj52d7jvQLfpBNvhPwOwMJxwAIskqT\/FrnXWnq3fitjwSgSIvdZHxCN47rzvr5nYnd8NclEMC2TZk37O\/5GBtSkq2OJyryhdCBa6U71q6x+ozKaWeu\/EHkMyezHA+Qx4hDygBVCH96Ej6xlHoXSdsL7ZxWSMiBB06mXLjRJamf8JL36eiRbjeUhhAOsmbPVKZQlvvBf+DdRrWV1ywFKKirzVdXKu1RPcitWXR\/FNDiAKaSYoQQCoRG3ljxWAO50e\/mDJPj5YztRAW3jW0q3hnP\/g2S8RPDQZw6szVtoDeoHNxpcmTP3Ydlb5br6jKTpkhr6TLp15URj+T6jfWrb\/tsrFSBn9jIJC8DezpGd6CxgqazHNKWRycsEXDR7rxPt4ld5cZbLNWyic5wULOLczhDOA8nXHhiNjFsAhUVIotrdQhwcG0q7NU0yfCUAp1yEXgPdQFAF1x2vQPtUOD8lU0DIx57fzA3fRjb+GWNCuC5lIuXhsVj0HBoPiFnocS2HT5flCs54TuJuTt4BE3D724pQ4WCuN52NFD0QPdtL2fIpUiwJmiXlIGqm0PuvQ0snS4QPqPlu73LfOCRQFiIN5qVHR012Do2AcdtdOsUM3e2GUA4JWiJADBMQ3pD2vYFYTw7gpzOdTRGukyk9nPB4YcbNtgC2FmQUcTqW6Zwuz0Wyb5iWglLPRSNaXYoN8LfJ90yG8btn2mFyzJUjROT8YU4reXeyFBDJL3IONu22Hxlm+xXXu2WL8bUFexCPdpxvovhmg011GSDJ0UHOqOkz0tS2s0zZpd8Ms1asu3bzY2C85ZSeCcVDupyPbfOPRLnry0ErH5eKeiXANwL3S2tOa2tz0TJnZfr9p+hmTcVtPkgIMZ91zSQmPXSjk6ULIdvgfQnWF+kp388nG4FqvpGBK0mbBNjrJKzIud0E6BS\/wq9QL3wm4Zi3942bdhsRC60SBIoWqiU5ZcDWKOkVLN208I9saW19pNbQ+LcUO4wv3b5iyULwVAo9\/YDpGbafZRFNizBgWppW5LPAInRWTv5fx+FEbECdHMCpMpsnGv9GYDhrPRw6jbGOP98i1LLTmYSa3MOIvDdgcogoIITDiTsP55ooc2qmDfpdGup9ODXqnbltYwgQTimMqXLqsGbbJW8G3M5+y1aO2mLxUi3Jlg9hUl9QXfUynbydxl0nY6Absex5\/pjo0hyOCjpxUqF1Hah33iz+gXws3oFjTy1d5E4H5mQTlqSQrciT1gBBl7cmaxdEDwg\/e9dN0V\/uWKmYxWcw1OuxoLsRWEWmEw0D\/lqOROEOv4U0bxxEGSYmbtGdUxYYqLmtXDqwU0UBNNfaD+1\/x4bYVJHUgC7Bj1geljWw0BATvMw77KHkSev6ZFINBSP+7qb8upp32MoPVGfhRoEtnCI0QPckN+hhfSTLxgxIn09U8ZE6fXts9cplMhXm\/FNG3mkHHmiBo+pwwC24phqMU+7qg25cQkRxoxUJsX9nxh7Em2XWeHelPWET+GnRH7fWeNvAx4BxkEOj+9nkrxvt3Zgn3\/pxhRxnBJ5CxfIzgNZjRox1Q+kibVfZcuf7uUeWgM+yXBtQLkQ2Eeg8QRvOdgKqWCjLWRg\/MZ+v8O23yYWFW1Scil7+Qnmsrzm9YueTQsu6euG8vS\/KobKR+Hnc6V2rLIS8wbFWXb3uzodL\/WRCT6DF3CJdlGzOVfLMVJ\/eJJ6LsvnUj+FPc9qyFm6E3wTFtTHFQnVIXBmF+WmhTpcqdRsf6PbDn4THJcb8h1td8ZS53Aj8\/SMkktp37mly4J5\/V3ESUEY9sx\/6YcV0w10n5LDQnHp3Qln9EvtgqXovHnkYzIrN4j8ZUjZXze3JsLXsqgAlfwek6qx5kkD\/ogQH3kkFgR4q8Wygm5nW0n5EnzBiMwdM9mUEkz9OXA4uX+zamiDDiuwY0nUwnb2sou6izyo0ItBOTzSNTmJeFlPPcFPHC4VXWOVZ6fsA2pfMODrVlt8eTqlPL3aaDeZ+Mtas4mTONT3Znhmw3nbW4UlmY09NRUPJC\/usYDPd1kKCQZunmU1p7gRBVjWKVcyw9i8OGQfj7U8f6iGyGXqVBAZSlLniaYgh+9g7deocr\/1rNIpik41Fp3iOBEyaK7IgsEMlStdKExxJZ2yDXFJDNHEny\/+fJBr9fSAPlvjbmKdagqq6IMd32rkZMEmtWO9wC+f0U0UTrQ+eSfh7Tj5iJBahyc+lHkdA8FxTJhpTbLtX9Pq3FV2tD\/CNQtlzNqGejQgimq9gCULgsK34\/YP\/IsRyth4imSQfVZA2h64XH6l+wJJYsVeIJvCULrDoZTYhZoVoC5llVajDZB03Ag25kTEN+qrn+no0r7bzPS35aIOpbQ2Y9NVcNVR7lWnojyyz5TF5oTvc2fYttrRJ\/QEFz5bJijB2OUPFdBa4HNOXlZIBfjG9gqXuxcZ4mm9YlcgOMrEhw1L5Pw15mHPiF\/2LPk3v+FmlrgZmn1NzZtyZYX\/4htTTXIK6Cetla67crrg\/YFTeQF8+qX81cyxZjRbtDwreWM7GAtcrGNpudLdL7wuLkk9vS44K2wpyVXcZ0ruy5wzaTKsH5Bh5K1qOOIwJ\/Rf4A6+rhjuaUPk8uAvDa5KNP8xCQahs+cocWw04B8q3loLFkINlRIZMoXnEKxI6mIzsBkbUMegTb1YczyTJDCEe1MHRGDJfn6Fu9h7KWWK9BiXhOJ19X+qZqneSCc1bU3a\/4aFfqiUrJYVGTS7oNFyXcfTzneLUyFpEFUlWroDV\/tG8EMDLh8NKzQ2mRo81n+2VTG2nSTXWvKNS0RxBbZ4kiTj8nRS7HdUo1f+zOL8rwLiRzWsslAI2akD7IVva5lHOwAtc4\/qgqdMl0Em1qoJ0x6NZP0cv8bspaPD18jilRav6evSQDS7onrk23d1dnV\/MRqqVDzUlyEn3Z3uH9vjD5Xqr4TvSDeX95zl7cug7SEQ9Giag8LOnwbiz+L\/5Ky5aFNZ5z+jMF3ouglOD\/PaumnmhwukP5yWl06vWeY13wPFvfeegIMMGL4Wy9js+zlFlrIF2UlLxVHGno8uUKRHA0DpBiyTcQstDgM+i0Mw2w\/LwcxliwfKHkeaAkNnmgHkgugGHxQ4MxCK4PU6sW\/7DN4yGbBEYXorqEr12DuDpNZmeEfll+K7sz3K6Eu91aekFh5sHEtTb8VsPreTnyKUS3n+UFnaKox\/AsTjKrGmF8pjcgjtJ4CsIZTpIslNbB+eB3Yv6MCNdr4g5b\/kshhl2w9dCXUZBGhN8BA6dFgNz7L8aQnc+7HZ4fefGC3Cvzgy4zKFEjp17ujok8Iei0mxEnBzkzwIHrWd3BD19lZh5Ffe9S33fIRb4cU9FUeEdfgf\/7lT6sxqi78phPcaBq4O2QsmVcr9i2xlvFH563IHV338cTmaijWHyqESVF+MZZtalw3kCTWWyIut70ZwPdTCPttwKEm6maXau8fHeSRuNMlNH07aRtUKZB5vpZMeq6v7UFcpMpmY4E61qy3bkrFY721SxFlfacEaK0Vu8f4uuwsAh9J7SPa0WfjuHhErywa6sCIsUhKJHjF+uV7A8WKTXzu7g4pPC\/mQAm5HmglPx2fjdJgBvOtpoqN2oBDpFbH3OMvzmGS+pnSXrrwfFK48BGue\/5yvqsMjMH8SsfIcKHHEemL\/ocg6BURRgo6dOam8I9WirzeGTIBiiL\/SQmuqETQKP7Ep5Ok8v1Yn7Xm7Gb\/Mnq3dItn\/UE1XQJIxHZfcBcFdB7LOunf2+7cTCcUai0Y0QU5mNIPPSHQit65+LLk4KnsSBOLu9b2M89Xv1foungJ1m71qtbiAml11Oj50cRmsK6dwshiKdiIukcfwCAwBtW0tpRaFjy1LySexC0NdIHGSYABxMVBSKlAjbHX85guxbcSEefCjU3ky+WZUfBIngI3ppul4FI\/yvpCnED6OXOpZ7O9v7Jq5aLRTEXZepPBZZpO3N5yyR+\/CMBa\/7QnAMoItXMY8YjAzzX0LrTzQIWNR3dYpNN8xd9i1XGsjrhe931xy446zgf+pa8gOhKWaRGOXMDVbma5VBR6YpQ0kM1kQS4sdt8d1h7FJubirBn642e+3UOQnT3PVxghOqMAX1tYMBMJVI2XWLIeBH71lPdZXBmol2RX61dRTBxyk68t\/XEhkbbF5wIEqj1HzSW\/cplm5DB91wi2hdiGZ9rwqSkdCIu+P1UV6y7cRJmxBzkMgX49lhZ9n0xXL6w0\/yEx486vnuICDASAV0BAKLxzW+yWxrEgNFDg36jEaydAFGhB5iowmGjnJyapdOPhEDKHskxtdBpcmY8C29wus07aQelZo\/BMnuCXL5\/3s4QHqbVDyFZJtJkjIph0B\/5DTl0UfFmLFjaHimjIwjp+wT3y9RP0\/owb+CxxJzt\/12o0OBPpiiq91VHWJpw=","iv":"0bdc475820d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