A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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