A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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","iv":"8bcc330cae4189b76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