A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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