A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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