A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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","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