A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"7678ca6cdb64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