A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry
Why digital reinvention is luxury’s next big game changer
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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