A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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