A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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","i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