A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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","iv":"5934ded0b71046d80b79243efa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