A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry Why digital reinvention is luxury’s next big game changer
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touch points. Image credit: Burberry 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