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Why discounts are a dangerous overreaction to a crisis

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily Pricing is one of the more challenging aspects of managing a luxury brand in normal times, but it becomes even more critical in a crisis. Image cedits: Prada, Shutterstock. Composite: Haitong Zheng/Jing Daily

 

By Daniel Langer