Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
Why do luxury brands misunderstand Gen Z in China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"6aac76847229a5a6074c4fbfe1e024c9","s":"db9b88fe6014ff77"}