Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
Why do luxury brands misunderstand Gen Z in China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"aa9f9fdf25e8cd90dc7184310fb487f6","s":"2ac06d13ee6f19a7"}