Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
Why do luxury brands misunderstand Gen Z in China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"756cde062333a705df87921604dd24bb","s":"f8a3101373e13eab"}