Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
Why do luxury brands misunderstand Gen Z in China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"975c8e24852ddda9ede87c9b2375dc86","s":"38b47427ff53d3c9"}