Why ecommerce platforms are consolidating luxury and fashion brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bac94b00a654dffec2e55ccc639cb55b","s":"96bd3124c6945a37"}
Gilles Rousseau is senior vice president of sales and marketing at Splashlight