Why emotion is key to ecommerce
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Internet,Mobile,News,Opinion | No Comments{"ct":"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","iv":"194d382d7d56f13483bc0754796b0a47","s":"dcaa028f926fe005"}
Simon Bell is founder of Diligent Commerce