Why emotion is key to ecommerce
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Internet,Mobile,News,Opinion | No 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jaEQi8o88zcvlgdIF6jDsnkIUAY3ZqfMDkTgtVkF+n\/VgvDrm05J1rCx9Bfvk9B6sr77alGte\/yC1i9APiagwacBFZ0Qeoacf0kYfCBkXPz8n8PZsfTmZozv\/CWQrEQVKIlgPhF3s2ZN+gKvyQouNXB0PvfOyuj26AquSC\/+exYa+toC6me16EvE7ed7AnXnwReJrIyLk5pmx3e7kquZXu813m2E7SIit1xo6ttwJu\/z1fvJIjT6GQRaBR6CzgLoxrUs7bdOxvUfqDQJu7ms5U6JD3JVOSegXvy8CAYj2371EPpynY4Jrai53y4ivyzimYtqs1P5ea0DJPokvRcHmqzKo0Q5tVyDyxpBNCqj1PJs6NPZ7akb6P3+JqL\/V5k4VXnRcKSty7ZesM4rw3zN3ZRBaG447hPpfsw6PRRPwiN5RxVhwtg224msHcnI4lUMXIfmA69bQ+GxFMU39de0eAQd9tq5RXH+EJ5sCuwoVx9fOKG7ZMPtm6cN5QHrg0ddaaEKpr+oZNXxfEkfcuolJ6ttFZof2ag2UmzskdRhOnkbgiWRhOVU2NiGSRw8hOxYyvaYDLaYPlpH81Mfwjy58xvoDU0HBn7T4V5JDHdiGMJb3Wkd0gtOgZRAghaDNsUCLEGjyLK2B474wYs+FrNBEPFUonHJjQy4sfgJKxvugmhu2doiWj6HqGjCytJOmk01CH6zC9kuHVYMo8HyCCwn730CWR+4Nf+7Ws+I8K6h5ijCggMVBbAmYoZ6Y9n1FP1rhH98XJWMWB6v9mWdjbgKPvBEoPlhNQ6I2bTq6L6dDCXNjrgNStoaSvIGI9rcGeHdoAuKvsSJnyoTDhqFiS5ixS22sMAaAYuiBgfVbk1oTwzz1dnfcWv+03DScVb4ngYSma5kI9ng5d3JNzDsgZfT43AnkRiwgG7+mfop42b8ZsIckwp8OwofalnqsOXw9pAKp3k3bCW8\/ewy+h6xXaYiK2bracs\/zvOn6937GqD9IE+Lc8OVkbTb8CZvBlB3vyVRgsGVDFPfdh9sXfTsO8Mj\/N78WxSxl4AA8aqz1KOAx4bUvsJnGW3z6NUZnfxuAgE9A+lTQ+t3aQ40TK3el43dJwpyQWzH2LhTxYre\/Y8IVXpgkwvTeFVt7HQ5DJWoiks+bdtUpuYv+y3ROPl+GB6LcbwN1f2Sj\/+8jk329hfq+b9nHUnrEPjehO0orfhLVTZDRXMIs7hQslBAQI83+b13lpp+oI9IJLc9Gx0AjtayqTWsyYGqodQj1LWB+AZ2jv7ER4OdGB8tPBjKJk1K+8rTp4hXOGohxl6H16I9+WfR502L9jqUZ2QHGWKEHRKIhy84vPrCZWNfcEjr+mx9LF2t545zjcotZUuFzmRtccjN+gqRrKUxcq3oPyntO9ItQU5dsZg\/RtttfvS\/ihGXH5cCvbDFdVZZZU03ICpFsReqCx2ssLLW2mvkjmRomlyayoomuVhOFveYne70Pmz1JEutryD\/ewRVBR4QGgGCcZBPz\/JDHcrAy6rgCJ7IhLToUeMz\/1Rt5WA4mB16VWda8r78xd2SN0jSJWvwMPzjgcQiwNivNg3Q+6IyIaaEc4VWkoE7yRIHitHjiW2hS681NyyayP+UY96VQwMT\/Qd2KWK9\/mmdVYYLTUsPcYsg\/5RVTYVS+Eprg7XaVR\/Zw3rSoEfuQ5nMOC9L4ObxO8LPrPYs837M7RzD4p7rdqJCsOZ3u5T5lQhiDF32sLk76+uekYqZHv2ufOcyEad1ctS2F6LW3cvtZpB0CHrmp\/v9vqnneYOPallY+gCOLPRyXx1xOj5Od+Zxyln44cYVTr+1q8pgW\/z0sOD8ps2WXD\/5OPyhw3ob6rwBRlVumZO6nvCIwhMtdR8AqmAtbdG1w7ye4JE8HeqDJD\/CraQ7dMmY8HnQ2nhepyngQH5\/8DmoSmYT0pdTIWJShUdotcjB1TwU\/O8cQ3j070N3BagW0g+47sGA0z83vVLUALhxN5AR8bMxrBGPQDiGV9\/uW4ZHz36I5685+IKYXamZIVEYmWLjh4rNF1aKHuypJcrr\/b2I1jxOceiDdJNyCn7Z5vz2FjAjbg7Oy34WFfhazHbpqKhcve2V1A3x4C3v3r49hEO143oDYXZuUnS+aKN1ouN89bHeqPITUi6t2Lk8jg07jXCDdMyXndFLPkLgGkVuQS0LFdYn5beukkkd\/dYNckq8UWZTbRpIdPpsgX8aP6IJ1FOsSQlt32iOsWzuKNQhLOs63ZcGxP6qBdsdGFk\/hs7\/uODw8PUheIVZNA9ICOsL97CVBMbPc\/GC7g0t+\/oF3kaZ83\/KnNpENgnxNDR1Z9a9z42ZxTOW2ldNFvI5UGxFp1TKpkudVIdVU=","iv":"c71cdf5c95e7d5cd1d7f9d2e3cebf00d","s":"1479f4607c3c64e4"}
Simon Bell is founder of Diligent Commerce