Why emotion is key to ecommerce
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Internet,Mobile,News,Opinion | No Comments{"ct":"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","iv":"ed52aeee4d42d45df492f025d0aa45f2","s":"01e26782c61b6bdc"}
Simon Bell is founder of Diligent Commerce